The Aesthetics Accountant - TM

25/10/2026

HOW MUCH IS POOR PRICING COSTING YOUR CLINIC?

If your pricing is based on what the clinic down the road charges, instinct, or a rough calculation, you might be busy without actually making the profit you think you are.

Dave Buchan works behind the scenes at Dennison Clinic on its pricing model.

At The Eighth Day, he’ll show you a practical way to understand what your treatments really cost and how to build pricing that protects profit.

This is not theory.

Bring your numbers. Open the workbook. Do the work.

16 November | Leeds Dock

A few tickets remain. Ticket link in bio.

22/10/2026

Are you in the room?

Because this is where The Eighth Day is happening. And we’re less than four weeks away.

The Cinema Room at Leeds Dock. Just imagine this space filled with brilliant people, big ideas and the kind of conversations that make you see your business differently.

A whole day to step out of running your business and give yourself the space to work on it. To ask the questions, make the decisions and get excited about what comes next.

We know who’s coming. We know what’s planned. And honestly? We cannot wait to get everyone in this room.

16 November. The Eighth Day.

Who’s ready?

20/10/2026

🚨😡 ABSOLUTELY DISGRACEFUL. HOW IS THIS WOMAN STILL ALLOWED NEAR MEDICAL AESTHETICS BUSINESS OWNERS?!

Someone needs to expose The Aesthetics Accountant. People pay her expecting a nice chat about their accounts. Instead, she asks offensive questions like:
“What are you actually taking home?”
“Have you included VAT in that price?”
“Who told you that was exempt? A tax adviser or someone holding a prosecco at a conference?”
Tuesday. Ruined.

These people were enjoying their turnover. Now she’s made them look at their PROFIT. Apparently, a fully booked clinic isn’t impressive if the owner earns less per hour than the cleaner. Very negative attitude.

AND THE VAT SITUATION IS WORSE.
She won’t put everything down as exempt because someone’s mate’s accountant does it. She checks the position. Wants evidence. Does calculations. Even prepares VAT forecasts. Taking all the spontaneity out of a massive tax bill.

And she wants her clients OUT of VAT tribunals. No imaginary boxing match with HMRC. No heroic entrance with a ring binder. Apparently, your money should fund YOUR future, rather than a legal saga that helps pay for the accountants new house.
Her clients haven’t had to go to a VAT tribunal. She intends to keep it that way. Hardly Netflix material.

Then she asks what your business needs to pay for. Your home. Children. University. Retirement. An actual day off.
You only asked whether you could claim a laptop. Now you’re questioning that machine the sales rep promised would “pay for itself”. Apparently, it needs paying patients. Who knew?

She’s got accomplices, too. A team handling bookkeeping, VAT, payroll and accounts. They ask for receipts. Then follow up.

Anyway. It’s me.
Samantha Senior. The Aesthetics Accountant™.
Asking awkward questions and caring what happens after the invoice is paid. I want you earning properly, understanding your VAT and building a business that supports your life. Even if it ruins Tuesday.

P.S. Personally affected by me asking “but what’s the profit?” There’s a support group. We meet in Excel.

19/10/2026

Clarity. Confidence. Compliance.

Our VAT Workshop Day is designed to make medical VAT finally make sense, and the feedback speaks for itself.

Thank you so much to Áine for the glowing review.

We’re thrilled to empower more clinic owners with knowledge that protects and strengthens their business.

2027 VAT Workshop Days:

26th February 2027
22nd April 2027
10th September 2027

Tickets are now live. Link in our bio to book your tickets.

18/10/2026

There’s real value in getting the right people in the room.

Our VAT Workshop Days are designed to turn complex information into practical, relevant guidance for businesses within the medical aesthetic industry.

A space to ask questions, gain clarity and understand what VAT really means for your medical aesthetic clinic not just in theory, but in practice.

Make 2027 the year you feel more informed, more confident and more in control of VAT within your business.

There’s plenty more to come.

18/10/2026

Hiring with your heart can cost your business a fortune.

Wanting to help someone does not make them the right person for the job. Friendship does not replace suitability. Trust does not replace proper systems.

The wrong hire can be like someone drilling holes in your boat. You’re busy keeping it afloat, and sometimes you only discover the damage afterwards.

And minimum wage never means minimum cost.

There’s recruitment, training, employer’s National Insurance, pensions, management time and lost productivity. Then there’s the cost of fixing mistakes and recruiting again.

The wage is only the beginning.

That’s why contracts, clear expectations, policies and proper HR support need to be in place from the outset.

And “I only use subcontractors” doesn’t remove the risk.

Calling someone self-employed does not settle their legal status. The reality of how they work matters, and tax status and employment rights are assessed separately. Getting it wrong can mean unpaid tax and National Insurance, alongside potential holiday pay and pension liabilities.

This is why we work with Dawn Hughes. She knows the medical aesthetics sector, has supported our payroll clients for years and understands the people issues that can become expensive business problems.

It’s also why Dawn is joining us at The Eighth Day.

Whether you’re planning your first hire, growing a team or using subcontractors, understand your responsibilities before a problem lands.

Build the protection into your business from day one.

The Eighth Day. 16 November. Leeds Dock.
Tickets in bio.

17/10/2026

Upcoming Live VAT Workshop Days for Medical Aesthetic Clinics

Join us for three exclusive live workshop events designed specifically for medical aesthetic clinic owners and practitioners looking to strengthen their understanding of VAT and compliance.

These practical sessions provide expert-led guidance to help you navigate the financial complexities of running a clinic with greater clarity and confidence.

Led by Samantha Senior, founder of The Aesthetics Accountant, each workshop is designed to deliver actionable insight tailored to the realities of the medical aesthetics industry.

Upcoming dates:

26th February 2027
22nd April 2027
10th September 2027

A valuable opportunity to gain specialist knowledge, ask important questions, and build stronger financial foundations for your clinic.

Tickets are now live.

17/10/2026

16/10/2026

CLAIRE WILLIAMS

We’re delighted to be welcoming Claire Williams, founder of WOW Facial, to The Eighth Day.

Following the launch of BIOguided, Claire will be joining us to take a deeper look into the science, vision and thinking behind this exciting new approach to personalised, biology-led aesthetics.

Known for challenging conventional thinking and pushing the industry forward, Claire will share her insights into the future of skin health and what this evolution could mean for clinics.

One room. One conversation. Insights you won’t want to miss.

The Eighth Day is getting closer… tickets are live.

16/10/2026

At The Eighth Day, we’re taking a 360 approach to learning. That means thinking about your energy, your focus and how you feel, alongside the practical knowledge you’ll take away.

You’re travelling from miles away, taking time out of your clinic and making arrangements at home to be there. We want you to have the space to arrive properly and get the very best from the day.

Originally, I booked our sound bath to finish with. But after speaking at length with Rachel Woods Lumi Sound Spa Leeds , who will be leading it, we moved it to the beginning.

Rachel has been running sound baths at David Lloyd in North Leeds and across the area for years. She explained that people often tell her they leave feeling more focused, energised and ready to take on the world.

That’s exactly how I want you to feel as we begin.

There’s emerging science around this too. A small study of singing bowl meditation found that people reported less tension and fatigue afterwards. The research is still developing, but it’s an encouraging reason to make space for relaxation.

Connection matters too. It’s part of what women’s circles offer: time to come together, share experiences and feel supported. Research into women’s social relationships highlights the benefits of supportive connections for psychological wellbeing.

When you spend so much of your time being responsible for everyone and everything, being in a room with people who understand can mean a lot.

So we’ll start with coffee, conversation and a little networking, followed by Rachel’s sound bath before we move into the workshops and talks.

Our aim is for you to feel settled, connected and ready to participate, with the energy and headspace to focus on your business.

That’s our 360 approach to learning at The Eighth Day. Practical knowledge, wellbeing, connection and time to put it all into action.