28/05/2026
I was in the car the other day and caught the end of an advert. I can't remember whether I was listening to a podcast or the live radio. All I do know is that I found myself thinking "really"?
The advert was selling savings and investments through an app; sounds simple yes? Well, I'm going to share why I raised my eyebrows...
"Your savings and investments are not FSCS protected". It was said very quickly, you know, as a quick addendum to the advert but it really needs due consideration. The advertiser hoping that most listeners won't realise what this means isn't acceptable in my opinion.
So, what is the FSCS and what does it mean? It's the Financial Services Compensation Scheme which was set up by the UK government back in 2001. It means that reputable financial institutions who are part of the scheme provide reassurance to their clients.
This reassurance is in the fact that if one of the financial firms within the scheme goes out of business and fails then clients' funds could be protected up to £120,000. It's something clients often only think about when a firm ceases trading, but this is really too late.
So, why am I mentioning this and why do I feel it's important? It's simple really; I think that any financial institution, whether it be app / web based or more of a traditional bricks and mortar offering, should be completely transparent with clients about the risk they could be taking. Just adding an after thought at the end of an advert, doesn't really cut it for me.
Richard Hampshire