24/11/2025
Travel VAT Explained: Agent Commissions for Disclosed Agents — What You Really Need to Know
In recent months, there’s been a surge in questions around one of the most misunderstood areas of travel VAT: agent commissions when acting as a disclosed agent.
It’s no surprise — this area is a genuine minefield for travel agents, OTAs, booking platforms, and anyone else sitting between the traveller and the supplier.
Here’s a simplified guide to help you stay on the right side of VAT rules (and avoid overpaying tax unnecessarily):
🔎 Step 1: Identify Your Actual Customer
Your “customer” isn’t simply the person you speak to — it’s the entity contractually obligated to pay your commission or fee. This could be:
A travel supplier
A business client
An individual traveller
Another agent or tour operator further down the chain
⚠️ Get this wrong, and your entire VAT treatment can collapse.
🌍 Step 2: Determine the Place of Supply
This depends entirely on whether your customer (the one legally obliged to pay your commission) is B2B or B2C:
👉 B2C – Individual Customer
The place of supply for your commission follows where the underlying travel service occurs.
Example:
A UK agent books a hotel in Spain for a UK traveller →
Place of supply is Spain.
No UK VAT on your commission (but Spanish VAT may apply).
👉 B2B – Business Customer
The place of supply follows the location of the business customer.
Example:
A UK agency arranges UK travel for a French business client →
Place of supply is France, not the UK.
No UK VAT is due (the French business may need to account for VAT under the reverse charge).
💷 What VAT Rate Applies?
If your commission falls within the UK as its place of supply, the default VAT rate is 20%.
But it’s not always that simple.
Possible VAT outcomes:
Outside the scope of UK VAT
Zero-rated (common for passenger transport and overseas travel)
Standard-rated at 20%
And the complexity increases if your arrangement falls within TOMS or if you’re acting as a sub-agent.
🔑 Key Takeaway
Getting your VAT treatment right hinges on three things:
Who your true customer is
Where the place of supply falls
What VAT rate applies based on the scenario
Misclassifying just one of these can lead to overpaying or underpaying VAT — a common (and expensive) issue for OTAs and platforms.
💡 Time to Review Your Position?
If you’re an OTA or any business acting as a disclosed agent, now is the perfect moment to review:
Your contracts
Your invoicing structure
Your VAT reporting
A small adjustment could make a significant difference to your VAT efficiency.