17/04/2025
According to the UK Wills & Probate Consumer Research Report 2025, 41% of UK adults have made a will – up from 38% in 2024. This equates to around 22 million people. Yet despite the rise, many people – especially those under 55 – still haven’t “got round to it,” with inertia cited by 54% of non-will holders as the main reason.
While law firms and solicitors remain the most used source for will writing, their market share is shrinking. In 2025, only 49% of consumers used a solicitor, down from 56% in 2020. Alternatives such as specialist will writers, DIY templates, and hybrid services are becoming more popular, particularly among younger adults.
“Unbundling” services – where clients start their will themselves but rely on professionals for complex parts – have also grown from 4% in 2023 to 10% in 2025.
What’s more, in 2025, 85% of clients paid a fixed price, with a median cost of £130. The traditional hourly rate is nearly obsolete, representing just 5% of all fees. The competitive market has also led to increased availability of free will services, offered through promotions or charity partnerships – though these fell slightly to 16% in 2025.
While margins remain slim for will writing, consumer interest in related services is growing. These include:
Lasting Power of Attorney (LPA) advice, used by 22% (up from 15% in 2023)
Funeral planning, now at 15%
Prepaid probate plans, up from 4% to 9%
Interest in digital assets is growing, with 39% of adults including or intending to include digital legacies in their will, up from 36% last year. Conversely, charitable donations in wills fell slightly to 24%, suggesting a shift in priorities or reduced campaign engagement.
If your looking to make a Will or Lasting Powers of Attorney, then please get in contact on 07900 240359 or email [email protected].
www.pyrfordwills.co.uk
