31/10/2025
Investing can feel a lot like supporting your favourite football team - full of ups, downs and the occasional surprise result. As St. James’s Place CIO Justin Onuekwusi reflects, success often comes from staying loyal to your plan, even when short-term setbacks test your patience.
Global markets are being shaped by geopolitics, from trade tensions to elections and currency movements. Yet history shows that reacting to every headline rarely helps. Like fans calling for a new line-up after a few poor matches, investors can be tempted to make changes during volatile periods - but that can often do more harm than good.
Instead, focusing on discipline, diversification and long-term goals can help portfolios weather uncertainty. Markets, like football seasons, move in cycles -and those who stay invested through both highs and lows are often best placed to benefit when confidence returns.
Sometimes, the smartest move is simply to hold your position - and stay the course.
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