04/03/2026
Negotiation is not about winning. It’s about understanding.
The best negotiators don’t argue positions - they uncover interests.
They don’t escalate conflict - they separate people from the problem.
They don’t rely on pressure - they rely on objective standards.
Before every negotiation:
• Develop your BATNA
• Focus on mutual gains
• Look behind positions
• Invite criticism
• Build the relationship before the deal
Strong negotiation is a leadership skill - grounded in clarity, strategy and emotional intelligence.
