14/05/2026
Trust is one of the most valuable things a business has, but it's also one of the easiest to lose. We asked 2,000 UK adults which brands they trust the least and why, and 1 in 4 people said cost increases were the main reason their confidence in a brand had dropped.
Here are the top 10 brands people said they're trusting less in 2026:
1. McDonald's - 15.50%
2. Tesco - 13.25%
3. Amazon - 11.55%
4. Asda - 10.85%
5. Primark - 10.85%
6. Starbucks - 10.60%
7. Apple - 8.90%
8. Greggs - 8.70%
9. Sainsbury's - 8.55%
10. Ryanair - 7.95%
If your business is struggling with rising costs and slower sales, knowing your options early makes all the difference.
Full research: www.liquidationcentre.co.uk/uk-most-distrusted-brands