12/03/2024
Consistency is key.
Almost a quarter of a century as a financial adviser has taught me many things, including the fact that investors are typically more comfortable topping up pensions and investments after they've risen in value (and are more expensive) than after a fall (when they could buy more assets, more cheaply).
Example:
A, B and C have £10,000 to invest.
> Investor A buys 10,000 widgets when the price is £1 each.
> Investor B buys at a price of £1.20 per widget, so can afford 8,333 of them.
> Investor C buys when the price is 80p and can purchase £12,500 widgets.
The price rises to £2 per widget.
> Investor A's investment is worth £20,000.
> Investor B's is worth £16,666.
> Investor C has £25,000.
Obviously, the best time to buy is when the price is 80p. So why don't we? Why are we reluctant to invest after a fall in prices?
Because falls are caused by uncertainty about the future, and when we are uncertain about the future we are fearful of committing funds to investments.
What is the solution? Consistency. Make a decision to invest consistently through good times and bad - at a level which is affordable - and stick to it.
Take away the worry about timing your investment decisions and remove the temptation to make decisions based on emotion - fear and greed.
Some of my business owner clients make an annual decision to top up their pensions towards their trading year end (which is often 31st March). Some opted to skip topping up in March 2023 because their investment fell in value in 2022 and they were feeling uncertain about the future.
They chose to keep surplus cash in the business 'just in case' rather than pay it into a pension, reduce their tax bill, and build their standard of living in retirement or bring forward their retirement age.
Those people have missed out on solid market returns since then. As the investing cliche goes, 'markets climb a wall of worry'.
By contrast, some of my business owner clients save for retirement consistently through good markets and bad. They typically worry less - they have set their strategy and don't need to re-make that decision year on year. Generally they will build their savings pot more successfully over time.
Everyone is prone to letting their heart rule their head on occasion. But if you want to be a better investor, leave your emotions at the door.