28/05/2026
Jenny attended the Marketing Derby event this morning, here are her thoughts:
"I really enjoyed this mornings Marketing Derby event in conjunction with Derby Book Festival. I thought Ben Aitken was funny, engaging and thought provoking. I wish now I had taken the time to stand in line and get a book signed, maybe next time.
As he spoke I scribbled down something he said...
"Being negative doesn't get anyone anything or anywhere."
How true is that?!? Ben was talking about people putting down the places we live and getting consumed by the negativity. But isn't it true that it is easy to slip into negative when speaking and discussing anything... the place we live, the experiences we have, our work places, and a current "hot" topic of conversation... the weather!! Maybe if we tried to focus more on the positive we might find more joy in everyday life?
I'm glad I had the chance to start my day with a sausage muffin, coffee and positivity."