Onda Group

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Skilled CFOs for the Fitness & Wellness Industries

We help fitness and wellness business owners get their financial sh*t together so they can grow sustainably, spend wisely and sleep like a baby, knowing exactly where their business is headed.

29/05/2026

Say hello to the wellness era 👋

There’s been a shift over the last few years. Physical activity is paired less with aesthetic goals and more with overall wellness.

Thanks to social media, cold plunges, compression gear, and saunas are now mainstream. We’ve all seen videos of people with inflatable cold pools in their back gardens. People want to recover.

But this doesn’t mean you have to go all out building an in-house recovery centre. There’s such a thing as high-margin, low-overhead services you can offer to give the people what they want.

👉 Team up with a local massage or physical therapist for a “pop-up” recovery clinic on site
👉 Host workshops with sleep hygiene coaches or stress-management specialists
👉 Bring in a sound bath expert for a session
👉 If you're in a fitness setting, organise an 'excursion' to your members. Partner with a recovery site and take your members for a thermal experience!

Recovery and overall wellness are no longer just an optional extra. Just some food for thought.

What do you think about the rise in recovery?

27/05/2026

According to research from Mental Health Foundation, 82% of people believe that regular physical activity is important for their mental health 💪🧠

Not only that, but following the rise of remote work and the digital world, people are craving community. A gym or studio is one of the few places left where people can regularly interact with each other.

So what are you doing to build community?

Keep it low-stakes. Host post-workout brews, Saturday morning walks or “beginner-only” classes to get people talking to each other.

Talk to your members when they walk through the door, greet them by name. It goes far.

Building a community takes time and effort, but it pays off. Literally. Because members who feel a sense of belonging will keep coming back.

25/05/2026

We get it, spending money can feel scary.

Cost suggests it’s money out. An expense. A loss.

Investment, however, means some kind of return.

How do you look at a cost? Cheap as possible?

How do you look at an investment? Put money in to get something more out?

From now on, nothing is a cost.

Get your investment goggles on and discover more about it in our latest blog. Link in bio 🔗

22/05/2026

In a world where tech moves fast, members now expect support online beyond their classes and sessions 📱

There are plenty of apps and platforms which have now become a baseline expectation.

Check-ins, nutrition guidance, habit tracking, and accountability tools can help members stay connected to their goals even on days when they don’t have classes or sessions.

Essentially, the coaching relationship needs to extend beyond the studio floor. We think this ties in nicely with retention, as it helps members to feel attended to and supported.

But where is the line between work and downtime? How much of yourself do you need to give?

Let us know what you think.

20/05/2026

Investing in your fitness business can be scary. Investing in a fitness trend can feel even scarier 😱

Over the last few years, we’ve seen some new things emerge - Padel, Reformer Pilates, Hyrox…

There’s a lot of money to be made there.

But there are some things you need to consider before going gung-ho into a new venture. Check them out in our latest blog. Link in bio 🔗

18/05/2026

There are two sides to the retention-first strategy story 📖

First up, numbers.

If you’ve spent money on marketing to get a new member to sign up, and that person leaves within 3 months, you’ve most likely lost money on them.

According to research by Frederick Reichheld (the inventor of the Net Promoter Score), increasing customer retention by 5% can increase profits by up to 95%! Loyal members spend more on upsells, refer more friends, and have £0 in additional acquisition cost.

So financially, it makes sense.

The other side? The business you are when your retention strategy works.

When you put retention first, you put your clients first. In order to keep them, it means you’ve created a place where they feel they matter, where they feel they belong.

It’s more than just being good when their membership is coming up to expire. It’s the way you’ve nurtured them since the day they signed up.

Isn’t that the fitness business you want to be?

Slide into our DMs to chat a bit about what this strategy looks like for your business 💌

15/05/2026

It’s time for some Friday night food for thought 🥡💭

Wearable tech tops the ACSM trend list again for 2026. The question is no longer IF clients are wearing trackers, and more about WHO is using the data most intelligently. Work smarter, not harder and all that.

👉 67% of gym-goers use fitness trackers daily
👉 78% of consumers prefer personalised, data-informed plans

Sounds to us like there’s something in that.

Are you wielding the data your clients have to inform their plans?

There’s an opportunity to teach your clients about heart rate zones, recovery periods and how to use their data to adjust their training intensity.

13/05/2026

When we’re talking about investing in trends, we often see answers like this from clients…

B - What are the benefits of this? Added revenue
R - What are the risks of this? Everyone else is doing it, so if we don’t, we’ll be left behind
A - What are the alternatives? We don’t do it
I - What is our intuition telling us? To get on with it
N - What if we do nothing? We carry on doing what we’re doing now

But at Onda, we like to dig a little deeper than this. Find out more about investing in your fitness business and using your BRAIN in our latest blog: https://loom.ly/d6Btq0Y

11/05/2026

More memberships, more money 💸

But it’s not that simple.

Yes, you’re getting loads of sign-ups every month, but they’re not staying. You’re putting more and more into marketing, getting memberships, and then dropping off. You can’t stay in this cycle.

Marketing doesn’t stop after the sale. Whether it’s a newsletter, a check-in, or a quick “how are you feeling today?” at the front desk, ongoing communication is your marketing.

It’s what maintains the relationship, keeps your values visible, and reminds people they matter even when you’re not selling them something.

If your business is built to support people long-term, it should be retaining them long-term.

Otherwise, you’re just selling sprints in a world that needs marathons.

Get in touch to talk about your retention strategy.

08/05/2026

“☀️Get summer body ready ☀️”. “🔥 Time for your 6 week transformation 🔥”,
“💪 Summer shred season 💪”

This marketing messaging doesn’t work anymore.

These campaigns target the pain of losing weight for a particular season, but with the rise of GLP-1s, that sales tactic is no longer sustainable. You’re no longer just competing with other gyms, but with the chemist too.

Here’s some food for thought.

Fitness and wellbeing are not just about aesthetics. It's functional human health. Being able to keep up with your kids in the park. Being able to still tie your own shoelaces as you get older. It’s your mindfulness in a chaotic world.

So stop selling the shred, start selling the health benefits.

This isn’t a war on jabs either. Those who are taking that route need support with their wellbeing too. Perhaps there’s a way of making your messaging inclusive of people on that journey, too.

Because fitness and a healthy lifestyle are for everyone.

What do you think?

Address

Burnley

Website

http://www.ondagroup.co.uk/

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