27/08/2026
📚 **A little bit of news from Ashworth Bailey…**
We’re delighted to share that our director, **Martin Ashworth FCCA**, has published a newly revised and updated edition of his book, ***The GPT CEO***.
Martin originally wrote *The GPT CEO* to help business owners understand how ChatGPT and artificial intelligence can be used **practically in everyday business** — saving time, improving productivity and helping people work smarter.
But there was a slight problem…
**AI doesn’t stand still for very long!**
The technology has developed incredibly quickly, and some of the tools and ways of working available today have moved a long way beyond what was possible when Martin wrote the original edition.
Rather than allow the book to become dated, he decided to revisit it and bring it properly up to date for **2026**.
The new edition retains the practical fundamentals of the original book, while reflecting the latest developments in AI and, importantly, the lessons Martin has learned from actually using ChatGPT extensively in his own working life.
That practical experience is important to us.
At **Ashworth Bailey**, we’ve always believed technology should have a purpose. It isn’t about using AI because it’s fashionable — it’s about finding sensible ways to save time, improve processes and help businesses work better.
We’re incredibly pleased to see Martin’s updated book now published and available on **Amazon UK**.
And knowing the speed at which AI is developing, we suspect he may already have a few ideas for the next update! 😊
Congratulations, Martin! 👏📚
**The GPT CEO – Revised & Updated 2026 Edition**