06/19/2026
FIFA is about to triple its World Cup ticket revenue, without selling more seats.
$900M in 2022 → a projected $3B in 2026. A 230%+ jump from two moves:
1️⃣ Dynamic pricing - fixed prices are gone. Demand sets the ceiling now.
2️⃣ Controlled resale - every resale runs through FIFA, who reportedly take 15% from the buyer and 15% from the seller. They earn on the sale, then earn again every time it changes hands.
Capture demand at the source. Clip the secondary market. Repeat.
The same questions sit on every owner’s desk:
Is flat pricing leaving money on the table?
Is there recurring revenue hiding in transactions you let walk out the door?
Smart business or profit over fans?