Objective Financial Partners Inc.

Objective Financial Partners Inc. We sell no products - just objective financial planning, tax planning & preparation, estate planning We even do personal tax returns.

Objective Financial Partners is one of Canada's few fee-only, advice-only financial planning firms and one of even fewer that doesn't sell any financial products. Since we don’t sell products, we don’t get paid by recommending one course of action over another. We get paid by providing comprehensive, holistic advisory services to help you out in areas as diverse as retirement planning, investment

strategies, tax planning, estate planning and insurance needs analysis. Whether you work with an investment advisor already, you’re looking for a new investment advisor or you’re a do-it-yourself investor, there’s a lot more to financial planning than just picking stocks and mutual funds.

Many Canadians are looking for simple, low-fee ways to build retirement income—but one option often flies under the rada...
06/22/2026

Many Canadians are looking for simple, low-fee ways to build retirement income—but one option often flies under the radar: the Saskatchewan Pension Plan.

In the Ask a Planner column for MoneySense, Jason Heath explains how the plan works, who it may (and may not) be suitable for, and how it can complement RRSPs and other retirement savings strategies.

If you're looking to simplify your retirement savings or add a low-cost, pension-style solution to your portfolio, this article is worth a read.

👉 Read the full article: https://zurl.co/UsfXl

The Saskatchewan Pension Plan gives Canadians another way to save for retirement, with low fees, locked-in contributions, and simple fund choices.

Do you collect GST as a self-employed professional or small business owner?The GST Quick Method of Accounting can simpli...
06/20/2026

Do you collect GST as a self-employed professional or small business owner?

The GST Quick Method of Accounting can simplify reporting and, in some cases, reduce the amount you remit to the CRA. But it isn't the right choice for everyone.

In Jason Heath's MoneySense Ask a Planner column, he explains how the Quick Method works, who qualifies, and when it may make sense to use it.

🔗 Read the article here:

https://zurl.co/xoRDv

The GST quick method can simplify tax reporting for small businesses—but it’s not right for everyone. Here’s who qualifies and when it can save money.

Are your retirement assumptions realistic?Jason Heath breaks down reasonable long-term assumptions for inflation, invest...
06/18/2026

Are your retirement assumptions realistic?

Jason Heath breaks down reasonable long-term assumptions for inflation, investment returns, mortgage rates, and life expectancy—and explains why they matter when building a financial plan.

Read more in MoneySense: https://zurl.co/woe2p

What inflation, investment return, and life expectancy assumptions should Canadians use for retirement planning? Here’s what financial planners recommend.

As a financial planner, father, and 47-year-old, Jason Heath's own views on money have changed over the years.  One of t...
06/16/2026

As a financial planner, father, and 47-year-old, Jason Heath's own views on money have changed over the years.

One of the biggest lessons he has learned is that money is a tool, not a scorecard.

Jason shares a financial mistake from his younger years and how it helped shape his approach to money today.



As a financial planner, father, and business owner, Jason Heath's p...

Many thanks to Bruce Sellery - Moolala and his team for inviting Jason Heath to join the show and discuss Canadian crypt...
06/10/2026

Many thanks to Bruce Sellery - Moolala and his team for inviting Jason Heath to join the show and discuss Canadian crypto tax rules. We appreciate the opportunity to share insights on the tax considerations Canadians should keep in mind when investing in cryptocurrency.

Bought Bitcoin? Traded crypto? Sitting on gains - or losses?

In this episode of Moolala: Money Made Simple, certified financial planner Jason Heath Objective Financial Partners Inc. explains the tax rules every Canadian crypto investor needs to understand.

We cover:
₿ When crypto profits are taxed as capital gains vs. business income
🔄 Why switching from one coin to another can trigger a taxable event
📉 What to do if you're sitting on a capital loss
📄 Why crypto reporting is more complicated without T-slips
🧾 How to stay onside with the CRA and avoid surprises

Whether you're a casual investor or a crypto enthusiast, this episode offers clear, practical guidance.

🎧 Listen here:
https://moolala.ca/what-to-do-with-your-crypto-tax-rules-every-canadian-investor-needs-to-know/

🎙️ Catch Jason Heath on Bruce Sellery - Moolala: Money Made Simple!Jason recently joined Bruce to discuss a question mor...
06/06/2026

🎙️ Catch Jason Heath on Bruce Sellery - Moolala: Money Made Simple!

Jason recently joined Bruce to discuss a question more Canadians may face in the future: What should you do if you receive a cryptocurrency windfall?
The conversation explores practical considerations such as how to cash in crypto, the tax implications, and whether those funds can be used toward major financial goals like a down payment on a home.

You can listen on SiriusXM Canada Talks (Channel 167):
- Today, Saturday June 6 at 10:00 AM ET and 6:00 PM ET
- Tomorrow, Sunday June 7 at 11:00 AM ET and 5:00 PM ET

The episode is also available anytime on the SiriusXM app.

Thank you to Bruce Sellery and the Moolala: Money Made Simple team for having Jason on the show.

Today on Moolala: Money Made Simple on SXMCanadaTalks 167:
√ Jason Heath Objective Financial Partners Inc.: What to do with a crypto windfall
√ Zainab Williams> FundEvolve Influencer Safety Score
√ Kari Norman: Desjardins Group: The rise of the permanent renter
√ Alex Mazer: Tax Credit Retirement Gaps

When is enough, enough for retirement? 🤔Retirement planning looks different when you're still raising a young family.In ...
06/04/2026

When is enough, enough for retirement? 🤔

Retirement planning looks different when you're still raising a young family.

In his latest FP Answers feature in the Financial Post, Andrew Dobson explores whether a 61-year-old father with a $4.2 million net worth can afford to retire while supporting his younger children.

Read the article below. ⬇️

https://lnkd.in/gssvjZ_Y

This link will take you to a page that’s not on LinkedIn

Starting a family?Jason Heath shares 3 important financial planning areas to focus on for new Canadian parents in his la...
05/27/2026

Starting a family?
Jason Heath shares 3 important financial planning areas to focus on for new Canadian parents in his latest video.
Whether you're expecting your first child, planning parental leave, or thinking ahead about your family's financial future, these practical tips can help you feel more prepared.
Watch the video here:🔗
https://www.youtube.com/watch?v=zQfgrKweGbY

Starting a family in Canada? Here are 3 important financial planning areas to focus on before and after your first child arrives.In this video, we cover:✔️ H...

05/22/2026

Wondering what to do with your Canada tax refund in 2026? Check out Thuy Lam’s interview in InsideHalton.

For many Canadians, a tax refund is an opportunity to reset financial priorities.

Thuy shares practical ways to make the most of your refund — whether that means paying down debt, building savings, or investing for the future.

With rising living costs continuing to put pressure on household budgets, thoughtful financial decisions today can have a meaningful long-term impact.

🔗https://lnkd.in/gUS8MkNS

Many retirees are frustrated by tax balances owing on April 30 and the subsequent instalment requests from the Canada Re...
05/21/2026

Many retirees are frustrated by tax balances owing on April 30 and the subsequent instalment requests from the Canada Revenue Agency.

If you want to understand what drives tax owing in retirement, why it may not be as bad as it sounds, and what you can do it about . . . read Jason Heath's latest in the Financial Post.

https://lnkd.in/gb7FCuCe






This link will take you to a page that’s not on LinkedIn

Address

675 Cochrane Drive, East Tower, 6th Floor
Markham, ON
L3R0B8

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18556918471

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