10x Firms, Mermaid Beach (2026)

23/03/2021

It takes nearly 0.05 seconds for a visitor to form an opinion about your brand and decide whether or not they’ll stay on your site. Capturing these micro-moments is what can convert your visitors into leads and customers. Below mentioned are eight effective strategies that you must use and implement to improve your lead conversion rate.

1. Learn to Capture the Right Market
To capture the right leads, understand the market that you’re operating in, and the behavior of your target audience. Use demographics (age, gender, education level, employment), geographic (location, address, region, country), and socio-economic (life-style, social class, personality, attitude) data of your target audience to show them relevant content and even incentivize them to convert into leads.

2. Segregate your Leads
As a business, you may generate tens and hundreds of leads every month. But, not all of them may qualify as good quality leads. So, as a practice, filter out all the leads that you think would be truly useful for your business and are interested in buying your products or services basis your business context.

3. Establish Communication With your Leads as soon as they Convert
Leads are a fresh commodity to your business, which means you must nurture them immediately. Even a day’s delay can make them lose interest in your brand and probably shake hands with your competitor.

If you’re contacting them through a phone call, then be humble. Address all their concerns and queries, and ensure they leave satisfied. Ask them whether they’d be interested in receiving regular updates about your brand’s offerings, a demo call to understand your product(s) or service(s), and any other related thing. Show them that you care and are willing to do everything to get them aboard.

19/03/2021

Having a robust and streamlined lead conversion process is essential for any business to survive in today’s highly competitive market place. A good conversion strategy will not only boost your business dramatically but help to get good leads aboard. Below mentioned are five steps to building an effective and efficient lead conversion process.

1. Prepare Quality Content
Adding quality content to your website significantly increases the chances of getting more leads for your business. Write catchy website copies, create informative content such as blogs, ebooks, white papers, and work on product demos.

When you generate qualified content, it develops the trust of your customers and nurtures a healthy relationship with them. Their trust and relationship can indirectly generate good revenue for your business.

2. Build an SEO Strategy for Your Site
Visibility on Google can generate more leads to your business than you can imagine. So, investing your efforts in correcting your SEO strategies is essential for Google ranking.

Five SEO elements to focus your attention to include the page title, page URL, page header, internal links, and page content.

3. Create an Appealing Landing Page Design
Your landing page design is the first and foremost element that defines the usability and success of your website. Having a good strategy of building landing pages can help to convert more leads.

Strategically add images, videos, and call-to-action buttons on your landing pages to make them appealing and get more conversion. Further, make sure all your landing page links are clickable and directly or indirectly help to generate leads. You can also use pre-designed landing page templates to improve your site’s user interface.

4. Use Social Media Channels to Generate Leads
Today people are massively engaged on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and many other ones. They consume more content here than on other mediums. Leverage social media to your advantage. Promote your business offerings here and grab the attention of your target audience.

02/03/2021

Discover How Your Customers Are Finding You (Keyword Research Within SEO)

Do you feel that SEO is too hard and not worth the effort? Or maybe SEO isn’t that complicated. It’s quite simple—or at least the basics are. But the basics aren’t enough to get you ranked, right?

Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers.

This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google.

And if you want to attract them to your site, you need search engine optimization.

1. What Are Your Customers Searching For?
You can’t optimize your website without knowing what your customers are searching for - that much is obvious. How do you figure this out? The best starting point is to use common sense. Imagine that you run a hotel in Dublin, Ireland. It doesn’t take an SEO genius to guess that your customers are probably searching for things like:
- ‘hotels in Dublin’
- ‘place to stay in Dublin’
- ‘accommodation in Dublin’
Before you do anything else, think about what your customers might be searching for and jot your ideas down in a notepad. You could even ask them directly.

2. Delve Deeper
Now that you know how people search for your business, it’s time to delve deeper into the more granular searches people make in relation to what you do. A simple way to start is to look at Google autocomplete results. Go to Google and begin typing a query in the search box, but don’t hit Enter. Google will immediately suggest some additional search terms that people have used.

If you’re interested in learning the questions people ask (and search for), check if there’s a “People also ask” box in the Google results…

After you figure out the keywords for which you want to rank and what searchers are expecting to see when they type them in Google, you need to assign those keywords to the pages on your site. It’s worth creating a map (in a spreadsheet or another file) that ties each keyword in your plan to a page on your site.

07/02/2021

What Is Google My Business & Why Do I Need It?

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you're one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an effective SEO and lead generation tool.

So how do you gain management over your Google Business Profile? The answer is that, in addition to creating a free Business Profile, you must also separately create a free Google My Business account for that profile.

A Google My Business account is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google.

By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free.

1. Engage With Consumers
There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts.

2. Highlight Your Business
A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique.

3. Gain Insights
You can use the Google My Business dashboard to gain key insights on your audience and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category.

24/01/2021

Why Hire A Marketing Specialist?

One of the top five determining factors of successful startups and business growth, is mastery of the latest marketing tactics. Fliers, newspaper and radio ads, no longer cut it in a world dominated by search engine optimization, social media marketing and content campaigns.

Success depends on visibility, powerful word-of-mouth referrals and connecting your product or service with the best potential customers. In other words, hiring the right marketing specialist.

Part of what you should include when thinking about your business is a market analysis. You should be examining what your niche is, who your potential customers and competitors are and try to identifying your competitors' successful marketing strategies.

For example, if you’re a fashion boutique, you might identify that your customers wuld love a loyalty program and none of your competitors are doing it well. However, maybe Nike has a great model and you can mostly replicate theirs.

Your plan should also flesh out marketing and sales strategies. The two departments’ performance will influence each other, so be prepared to have enough sales to support your stellar marketing efforts.

Imagine if your marketing pulled in more leads than you could
1) successfully follow up with;
2) successfully close and turn into clients; and
3) once turned into clients, you didn't have the resources to look after them.

At 10x, we focus on and specialise in a few areas that are designed to generate warm to super hot leads immediately AND for a sustained period of time. We do this with a range of techniques that we've tried, tested and refined to produce incredible results. But we'll let the results talk for themselves. And the best part, all for the cost of a junior marketing assistant.

Our system is also modular, so if you're a small business or startup and don't have the available capital to pay for a junior marketing specialist, we can work with you and advise you on the best initial course of action to save money while still bringing in leads.

We want you to succeed, we want to be long term business partners.

20/01/2021

How To Optimize Your Google Ads Account For ROAS

Now that conversion values have been assigned, you can begin optimising your account! When evaluating your campaigns, you should analyze a sufficient volume of data before deciding how to split out campaigns and / or ad groups. This typically means at least 100 clicks per campaign, though with any seasonality or short-term changes, you may want to have a larger data set for evaluating performance.

Your account and campaigns should be segmented based on a specific offering or close group of offerings. Whether it’s a Search or Shopping campaign, these campaigns should have products and services split out in a way that you are able to achieve a good balance of volume and return.

We should be trying to optimise ROAS and conversions so we have to look at things that may be actually working vs things that don't work:

- Keywords with high spend and no conversions
- Search terms that lead to conversions
- Negative keywords that don’t make sense for your business
- Budget monopolization - an ad group, keyword, or related set of keywords using a lot of the budget with lower return

Often, bidding on search queries that have sales-related context or intent, i.e., “buy,” “shop,” “online,” “sale,” or “cheap,” can result in a higher conversion rate even on these results, even if their shorter-tail keywords without this context results would lead to a higher search volume. Greater context or intent in your keywords can be a huge plus!

By segmenting out the campaigns from the beginning, you can investigate the lower-spend campaigns that have already been split out into their own respective subsets and see any that lead to stronger returns. The goal would be to continue working on optimizing that larger, less-efficient campaigns.

There’s more than just evaluating search queries and daily budgets that can be used to optimize your account. Continue by thinking of your target audience, and review your metrics across demographics. Do your customers tend to make multiple visits to your site before taking action? Do your customers make repeat purchases?

13/01/2021

Taking ROAS Further

In our last post we introduced the concept of Return On Ad Spend (ROAS) which is a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising.

We spoke about how to calculate is simply: ROAS equals your total conversion value divided by your advertising costs. And we discussed that “Conversion value” measures the amount of revenue your business earns from a given conversion. We also took that idea one step further and introduced a rundimetary idea of how to calculate it over repeat customers.

And we again simplified returning / additional income clients into two streams:

1. Conversion value is the only spend that counts, i.e. if the client spends $100 then that is the conversion value. Each time they return, you haven't spent anything on marketing and therefore thats "free" business.

2. You can start to average out the lifetime value of your customer and use that as the conversion value. This takes a bit longer, but a lot of other valuable info falls into your lap when you use this method.

Typically option number two is a longer term strategy and is the best / most accurate. Once the average client spend is calculated, this average doesn't deviate too much unless you change something in your business like customer support or new services.

Now you might start asking questions like, "How long is that going to take?", and, "Do you have to keep a spreadsheet?" But the reality is, it's a bit quicker than that 😉 Most people use a CRM or ERP system that already has that data which they can then use to find average customer value. The rest is the same equation, customer value divided by advertising costs to attain a new client.

If you're a new firm you may not have a CRM or ERP with that kind of data in it just yet and can't use strategy number two, so strategy one might suit you better. You could also extrapolate / interpret this to be over a year e.g. you expect to see a customer twice a year and charge them $150 each visit so conversion value would equal $300 per client.

08/01/2021

What is ROAS?

ROAS stands for Return On Ad Spend - a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising. For all intents and purposes, ROAS is practically the same as another metric you’re probably familiar with: return on investment, or ROI. In this case, the money you’re spending on digital advertising is the investment on which you’re tracking returns.

At the most basic level, ROAS measures the effectiveness of your advertising efforts; the more effectively your advertising messages connect with your prospects, the more revenue you’ll earn from each dollar of ad spend. The higher your ROAS, the better.

If you’re so inclined, you can measure ROAS at a variety of levels within your Google or Facebook Ads account: the account level, the campaign level, the ad group level, and so on. As long as you know how much you’re spending and earning at that particular level, you can calculate ROAS.

How to calculate ROAS (a simple formula):

Because ROAS is such an important and powerful metric, you may assume that it’s a hassle to calculate. Luckily, the opposite is true - the ROAS formula is incredibly simple. ROAS equals your total conversion value divided by your advertising costs.

“Conversion value” measures the amount of revenue your business earns from a given conversion. If it costs you $20 in ad spend to sell one unit of a $100 product, your ROAS is 5 -> for each dollar you spend on advertising, you earn $5 back.

If you're an accounting, legal, medical, engineering or other professional firm, this may become a little difficult if the client does repeat business with you. We can again simplify this into two streams:

1. Conversion value is the only spend that counts, i.e. if the client spends $100 then that is the conversion value. Each time they return, you haven't spent anything on marketing and therefore thats "free" business.

2. You can start to average out the lifetime value of your customer and use that as the conversion value. This takes a bit longer, but a lot of other valuable info falls into your lap when you use this method.

23/12/2020

Start Your Small Business’ 2021 Right With These 3 Smart Tips

2020 has been indeed a tough year. In just a matter of a few months, the health crisis impacted not only business operations but also supply chains and customer behaviours. Furthermore, brick-and-mortar stores saw a significant decrease in foot traffic, and ventures were forced to shift a significant part of their functions online.

1. Start Looking Around for the Best Financial Product
One of the biggest effects of the current crisis is that it altered your business’ cash flow in many ways. Considering this, you need to manage your financial resources smarter than ever moving forward. Doing so will help you keep your company afloat, especially since the pandemic is not expected to end any time soon.

One effective way to do this is by contacting your bank early and discussing your concerns with them. You need to find the right financial product for your new needs. Working with an accountant is a smart move as well. Seeking expert help will enable you to prepare your venture for the coming year.

2. Marketing Could Save Your Business
Spending money may seem counter-intuitive. It's true, everyone has been tightening their budgets and spending less; often in Marketing and R&D which are usually seen as unnessecary expenses - "We already have clients, we can manage." Sound familiar?

These clients may also tighten up their spend with you, meaning they drop away. And if everyone has tightened on marketing, less digital "banners" are being taken up or bid for, translating into cheaper ads.

So essentially, you can pull in new clients for cheaper than you usually would during a pandemic. And if your old clients come back after the pandemic, then you'll be way ahead moving forward.

3. Don’t Wait for Things to Return to Normal
Considering this, you need to proactively find new ways to keep your business afloat. You can’t afford to pause your functions and wait for things to normalise. You will have to make hard decisions due to the new situation, and you must act on them promptly. Doing so will help you keep your business up and running.

22/12/2020

How to Survive the COVID-19 Pandemic as a Small Business

The COVID-19 pandemic has caught many people unprepared - small businesses, in particular. Though you may have been prepared to handle seasonal slumps, new competitors, and other challenges, nobody was truly ready to face the economic fallout of these hard times.

That being said, there are things you can do to lighten the weight of these uncertain circumstances. Right now, the focus is on survival.

1. Assess Your Current Situation
The first thing you have to do is consider the current status of your business. This involves taking your assets and liabilities into account. Update your statement to find out where there are imbalances. Determine the causes of these imbalances, whether these are unfulfilled supply orders, low sales, or inability to collect receivables.

From there, you can figure out where you can improve your cash flow wherever possible. If your supplier has had a diminished capacity to provide you with goods, it might be better to rethink the terms of payment. After all, the supplies aren’t coming in as quickly as they used to and that could hurt your business.

2. Take Care Of Your Cash Flow
The conservation of cash becomes a paramount concern when expenses are higher than revenues. Collaborate with lenders, suppliers, and whatever entities you have to pay to create more equitable and easily-managed terms of payment.

If the demand is low, you could lower the supply you pay for by restricting or putting off future orders. Production can also be slowed down if that is an aspect of your business; in some cases, it might be useful to convert to a made-to-order model so that you don’t have assets lying around that are different to liquidate.

3. Plan For Emergencies
As we’ve mentioned before, there are plenty of ways funds can be obtained and used to help a business survive adverse circumstances. Now might be the time, however, to start planning for emergencies such as this. This might involve investing in insurance for businesses, setting aside an amount of money for disaster mitigation, and taking other cautionary measures.

09/12/2020

Let's talk about niching in your accounting or bookkeeping practice!...

What if I told you that just by niching into a certain type of industry you could improve the traffic quality through your website and reduce the bounce rate, therefore increasing the number of leads and conversions in your accounting practice.

When you niche in an industry, you become more of an authority to the people viewing your website even though you may still service all industries, just by building your website towards capturing people from a certain industry, you immediately have built more trust with the potential client than if your website just talked about the services you offer to everyone.

Look at your current clients, what industry do you love to work with?
Which clients do you have the most of?.

Look at your current business to help guide you into your niche.

Even if you're just starting your own accounting/ bookkeeping practice and have to start from ground ZERO, you can still look at certain things to help you identify what niche you should start with from the very start.

What industry catches your eye?
Have you enjoyed working with certain people in certain industries?
What industry is taking off and need great accountants?

Niche down and start seeing real growth within your business. Start generating the revenue you have always wanted and deserved from the hard work you have been putting in.

10x Firms

23/03/2021

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02/03/2021

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24/01/2021

20/01/2021

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23/12/2020

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