28/08/2026
What if the next generation of gamers aren't gamers at all? 🎮
Florence Ath, Partner, at LDB shares a moment that changed how she sees gaming.
I'm not a gamer myself, but I've watched gaming from the sidelines for years through family.
Then I watched Netflix's extended look at GTA 6 from Rockstar Games this morning and something clicked. I was genuinely blown away!
Not just by the graphics and features, but by the incredible amount of time, talent and dedication behind the scenes. The coding. The artistic creativity. The sound. The storytelling. The technology. The detail.
You start to appreciate just how much goes into creating these worlds.
And here’s the interesting part…I was hooked.
It made me wonder whether gaming is beginning to evolve beyond the traditional gamer.
Could people like me, who've spent years watching someone else play, actually be an audience in our own right? I can absolutely picture myself sitting for hours watching a loved one play, completely drawn into the story.
If I'm feeling that, I doubt I'm alone.
At LDB, Luke Henry & the team, work closely with the gaming industry, we get a front-row seat to how this space is evolving and it's fascinating to watch where it goes next.
Maybe the future of gaming isn't just about getting more people to play. Maybe it's about getting more people to watch, and be part of the experience.
