16/10/2026
Unfortunately, it takes more than $10,000 in additional sales to fund that shiny new $10,000 toy.
Because the business doesn't keep every dollar of revenue.
Here's a simple illustration:
If the business ultimately keeps around 20% of sales as net profit, you need roughly:
$50,000 of extra sales to create $10,000 of extra profit.
If the business is only keeping around 10% net profit:
You need roughly $100,000 of extra sales.
Just to cover that new $10,000 cost.
The exact maths will vary from business to business, and this is just a simple illustration.
But the logic matters.
This is why:
“We’ll just sell more." Is some of the worst advice we hear.
More sales mean more of everything before any money reaches the bottom line. And it’s why genuine cost reduction can have such a strong effect.
Remove $10,000 of unnecessary cost and, broadly speaking, that $10,000 improves profit directly.
To create the same result through sales, you may need many times that amount in revenue.
Before you add the cost, do the maths on how much extra sales it will actually take to cover it.