10/07/2026
I'm a sucker for a good deal, always have been.
So when I told my mom Ghirardelli was doing $7.25 mini hot fudge sundaes for National Hot Fudge Sundae Day, she didn't hesitate. Guess I know where the deal-hunting and the sweet tooth both come from. 🍨
The store was easily twice as busy as I'd expect for a random weekday. And I couldn't help but think about the business behind it, Ghirardelli's barely making anything on that sundae, food cost is probably under a dollar, but that was never really the point. Promotions like this are about getting people through the door and letting the rest of the visit do the work.
Rough math: if they're seeing 100 customers an hour, half came for the promo, and half of those spend an extra $20 while they're there, that's $12,000 in additional revenue in a single day. Numbers will vary, but the principle holds: a good promotion drives way more than the discount itself costs.
What made this one work:
Limited-time, so there was real urgency
The offer was genuinely good (half off!)
It tied into something fun
It got pushed hard on social media
The best promotions don't just cut a price. They give people a reason to join the moment.
..and that's from a Mind of a Financial Advisor. 💭
