05/08/2026
TikTok Shop flagged a foreign-owned brand that reached out to us about suspicious activity this week.
Here was the message...
"We've noticed suspicious or unusual activity between your shop and others. Additional information is required to verify your account."
What followed:
- Daily orders limited
- Shop visibility reduced
- Fund withdrawal suspended for 60 days
- 5 days to file an Appeal
- A more severe case we've seen: 365-day fund hold. Transactions prohibited. - Account deactivated when re-verification wasn't completed.
The shop had a U.S. Business Representative. That wasn't the problem.
The problem was that no one briefed the Rep on what to do after verification.
The Rep role doesn't end when your shop is approved. It includes:
- Annual identity re-verification (INFORM Act)
- Ongoing control of authentication, banking, and communication actions
- Clear boundaries on what the foreign owner can and cannot do.
- Get those wrong, and the Enforcement notice arrives whether you're ready or not.
Here is how we prevent these issues. Learn more at: https://nvinc.com/tiktok-shop-business-representative-readiness/.