12/12/2024
𝐈𝐧𝐟𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐛𝐲 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧
While older generations control the largest share of global spending today, Gen Z is on track to become the fastest-growing force in global expenditures over the next decade.
The graphic located below shows the share of global population and spending each generation represents in 2024.
𝐖𝐡𝐲 𝐆𝐞𝐧 𝐙 𝐂𝐨𝐮𝐥𝐝 𝐒𝐨𝐨𝐧 𝐃𝐫𝐢𝐯𝐞 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡
In 2024, Gen X, Boomers, and the Silent Generation all account for larger shares of global spending compared with their shares of the population, with Gen X holding the largest share at 23.5%. Millennials follow close behind with 22.5% of spending power, while making up 22.9% of the population.
However, a report by NielsenIQ and World Data Lab projects Gen Z will see the fastest growth in spending power over the next 10 years. That's primarily because Gen Z — which today accounts for almost a quarter of the world population — is "the largest generation to date and will likely be the largest ever."
Disclosures:
𝖲𝖾𝖼𝗎𝗋𝗂𝗍𝗂𝖾𝗌 𝗈𝖿𝖿𝖾𝗋𝖾𝖽 𝗍𝗁𝗋𝗈𝗎𝗀𝗁 𝖫𝗂𝗈𝗇 𝖲𝗍𝗋𝖾𝖾𝗍 𝖥𝗂𝗇𝖺𝗇𝖼𝗂𝖺𝗅, 𝖬𝖾𝗆𝖻𝖾𝗋 𝖥𝖨𝖭𝖱𝖠 & 𝖲𝖨𝖯𝖢. 𝖨𝗇𝗏𝖾𝗌𝗍𝗆𝖾𝗇𝗍 𝖠𝖽𝗏𝗂𝗌𝗈𝗋𝗒 𝖲𝖾𝗋𝗏𝗂𝖼𝖾𝗌 𝗈𝖿𝖿𝖾𝗋𝖾𝖽 𝗍𝗁𝗋𝗈𝗎𝗀𝗁 𝖢𝗌𝖾𝗇𝗀𝖾 𝖠𝖽𝗏𝗂𝗌𝗈𝗋𝗒 𝖦𝗋𝗈𝗎𝗉 𝖺𝗇𝖽 𝖢𝗈𝗆𝗉𝖺𝗌𝗌 𝖠𝖽𝗏𝗂𝗌𝗈𝗋𝗒 𝖯𝖺𝗋𝗍𝗇𝖾𝗋𝗌, 𝖽𝖻𝖺 𝖥𝗂𝖽𝖾𝗅𝗂𝗌 𝖥𝗂𝗇𝖺𝗇𝖼𝗂𝖺𝗅 𝖲𝗍𝗋𝖺𝗍𝖾𝗀𝗂𝖾𝗌. 𝖫𝖲𝖥 𝗂𝗌 𝗇𝗈𝗍 𝖺𝗇 𝖺𝖿𝖿𝗂𝗅𝗂𝖺𝗍𝖾𝖽 𝖼𝗈𝗆𝗉𝖺𝗇𝗒. 𝖦𝗋𝖺𝗉𝗁𝗂𝖼 𝖼𝗋𝖾𝖺𝗍𝖾𝖽 𝖻𝗒 𝖵𝗂𝗌𝗎𝖺𝗅 𝖢𝖺𝗉𝗂𝗍𝖺𝗅𝗂𝗌𝗍; 𝖽𝖺𝗍𝖺 𝖿𝗋𝗈𝗆 𝖭𝗂𝖾𝗅𝗌𝖾𝗇𝖨𝖰 𝖺𝗇𝖽 𝖶𝗈𝗋𝗅𝖽 𝖣𝖺𝗍𝖺 𝖫𝖺𝖻, 2024. 𝖨𝗇𝖿𝗈𝗋𝗆𝖺𝗍𝗂𝗈𝗇 𝗉𝗋𝗈𝗏𝗂𝖽𝖾𝖽 𝖻𝗒 𝖡𝗋𝗈𝖺𝖽𝗋𝗂𝖽𝗀𝖾 𝖠𝖽𝗏𝗂𝗌𝗈𝗋 𝖲𝗈𝗅𝗎𝗍𝗂𝗈𝗇𝗌.