Cash Flow Unlocked

Cash Flow Unlocked Perry Jeffries III is the founder of the facebook online community and podcast, Cash Flow Unlocked and is President of Diamond Equity Advisors.

Cash Flow Unlocked is a free online community focused on Closing the Wealth Gap by providing training, workshops and resources to high-income earners and entrepreneurs who are looking to create Lifetime Passive Income. His WEALTHY Framework (Think Like The Bank) has helped hundreds of clients create passive streams of income that has allowed them to replace their earned income and “buy their time

back”

Perry’s firm Diamond Equity Advisors, a registered investment advisory firm, brings a non-traditional process to financial planning through providing ongoing financial advice through a retainer based model. He has 20 Years of experience managing and advising clients on personal financial matters and has managed over $80,000,000 (million) in client assets over his tenure. As a fractional CFO, Perry advises 6-8 Figure Entrepreneurs and Small Businesses in the area of cash management, profitability, mergers and acquisitions as well as retirement and tax planning. Perry has been directly responsible for increasing his client’s business’ profits by over 7-Figures and counting. To support the entrepreneur community and improve cash management and profitability, Perry also earned the credential of becoming a Mastery Level Certified Profit First Professional. Perry’s trademarked brand is The Entrepreneur’s CFO ™

In 2022 Perry was named Marketer of the Year out of 600 Profit First Professionals across the globe. In addition to his Financial Credentials, Perry is also a certified John Maxwell Speaker and Coach in the area of Personal Growth & Leadership. His clients include Coca-Cola and Amazon. Perry attended Central-Hower High-School in Akron, OH. After graduation, he played for coaching legend Bill VanGundy, at Genesee Community College, where he became an All-Region Awardee and runner up for Player-of-the-Year in the conference. Perry earned a full Division-I athletic scholarship to Tennessee State University, where he completed his formal education earning a degree in Mathematics and a minor in Biology. Perry has been featured on Fox 28 Columbus OH in the segment “Financially Fit Fridays w/ Perry” where he provided entertaining yet thought-provoking content to individuals and businesses on a weekly basis. Over the greater part of the past decade, Perry has been a standing spotlight speaker for the Ohio Society of CPAs, presenting workshops on Financial Planning and Cash Flow Management. In addition, Perry has taken the national stage as a workshop presenter at the AICPA (American Institute of Certified Public Accountants) National Convention. Lastly, Perry earned international exposure on the acclaimed podcast, Entrepreneur On Fire, where he taught his Master Class, “You’re Accidentally Killing Your Company.”

Perry, his wife Sara and their beautiful twin daughters, Micalyn and Madelyn reside in New Albany, OH. In his personal time, Perry enjoys working out, being a self-proclaimed “foodie”, playing cards or chess, traveling and coaching his twin daughters in basketball. Licenses and Designations
In the areas of finance, Perry has held a Series 7 License (Securities License), currently holds a Series 66 License (Investment Advisor), Life / Health / Annuity Licenses (Insurance License), has earned the CRPC (Chartered Retirement Planning Counselor) Designation through the College of Financial Planning and has the CPFA (Certified Plan Fiduciary Advisor) Designation. In addition Diamond Equity Advisors is one of the handful of firms who are certified in BlockChain and Digital Asset Investing through DACFP. In addition, Perry owns one of the few firms across the globe that holds the Certified Profit First Professional Mastery certification; specializing in business cash-management and profitability. Perry is also a member Kappa Alpha Psi Fraternity Inc, member of the John Maxwell Global Leadership Team, where he has earned the certification of Speaker and Coaching and has been a Brand Ambassador for the founder of FUBU, Daymond John of the hit TV series Shark Tank.

08/27/2026

Your ultimate goal shouldn't just be to make more money.

It should be to build enough cash flow that your assets can cover your expenses.

Because when your cash flow is greater than what it costs you to live...

You have options.

You have freedom.

And most importantly, you have your time.

Cash flow creates freedom, family. 🔓

08/25/2026

Here's the deal, family.

The greatest inheritance you can leave your family isn't just money.

It's helping them understand their purpose.

It's giving them an abundant mindset.

It's passing down proven systems they can use to create their own success.

Because if all you leave somebody is money, eventually that money can be gone.

But when you help somebody understand who they are, what they're called to do, and give them the tools to build...

That can last for generations.

That's how you turn entrepreneurship into generational wealth.

08/24/2026

Every household is a business.

Money comes in.

Money goes out.

But if you want to build wealth, at some point, you have to own something.

Real estate. Businesses. Information. Investments.

Build assets.

Create predictable cash flow.

That's how you start buying your time back, family. 🔓

08/20/2026

Social media will have you thinking everybody's life is perfect.

You see the trips. The freedom. The lifestyle.

But you don't always see the conversations behind the scenes.

The disagreements.

The financial decisions.

The good months and the not-so-good months.

That's life, family.

Becoming work optional didn't make our life perfect.

It just gave us more freedom to live it on our terms.

08/18/2026

People think financial freedom means having a massive nest egg.

I'm looking at it differently.

If your assets produce enough cash flow to cover your monthly expenses, you've created something far more valuable:

Choice.

You can work because you want to—not because you have to.

That's work optional.

08/14/2026

We don't take vacations anymore.

We take Dividend Days.

The goal was never to escape work for a week.

The goal was to build assets that produce enough cash flow to buy back our time.

Because when you own your time, you get to decide where you go, who you spend it with, and what you do with it.

The ultimate flex isn't having more money. It's having more time. 🔓

08/12/2026

You don't solve a cash flow problem by only cutting expenses.

You also have to increase the amount of cash coming in.

That's why I believe you should develop multiple ways to generate income:

Real estate. Entrepreneurship. Your expertise. Investments.

The goal?

Build enough cash flow that you're not dependent on one source of income.

08/11/2026

This is the part of being work optional that means the most to me.

Time.

Time to travel with my kids.
Time to celebrate birthdays together.
Time to teach them about money.
Time to watch them start building their own financial foundation.

When Maddie told me that she understands you can make more money with the money you've saved, I knew the lessons were sticking.

That's the real win fam. 🎯

08/07/2026

One of the greatest investments I can make isn't in a stock, a business, or real estate.

It's in my kids.

I asked Mica what lessons I've taught her and her sister that will prepare them for the world.

Financial literacy.
Hard work.
Perseverance.
Leadership.
Accountability.

Because building wealth isn't just about what you leave your kids.

It's about what you teach them before you leave it to them.

That's generational wealth.

Address

4200 Regent Street Suite 200
Columbus, OH
43219

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