Deidre Fernald, CFP

Deidre Fernald, CFP We create a plan around your life, with support to help you live for today & achieve your goals

Investment risk is often framed as something to avoid. But when time is on your side, some level of risk can play an imp...
06/23/2026

Investment risk is often framed as something to avoid. But when time is on your side, some level of risk can play an important role in growth over time.

A longer time horizon gives younger investors more room to ride through market volatility and potentially benefit from compounding over the years. That doesn't mean taking reckless risks, it means understanding that short-term ups and downs may matter less when retirement is still decades away.

Not sure of the best option? I can educate you so you know what you are looking at in your investment accounts!

🏑 Pinellas County Housing Market Update: What Buyers and Sellers Need to KnowThe latest numbers from one of my favorite ...
06/22/2026

🏑 Pinellas County Housing Market Update: What Buyers and Sellers Need to Know

The latest numbers from one of my favorite local realtors in Pinellas county, Michelle Benson, show a market that's shifting away from the frenzy of the last few years:

πŸ“‰ New listings: Down 0.9%
πŸ“‰ Homes sold: Down 1.6%
πŸ“ˆ Homes for sale: Up 2.3%
πŸ“ˆ Average asking price: Up 7.4%

So what does that mean?

For Buyers πŸ‘‡
βœ… More homes to choose from
βœ… Less competition than we've seen in recent years
βœ… More negotiating power
βœ… Better chance of inspections, contingencies, and seller concessions

You may not see huge price drops, but you're no longer competing in the "offer $50,000 over asking and waive everything" environment.

For Sellers πŸ‘‡
βœ… Homes are still selling
⚠️ Buyers have more options
⚠️ Overpricing can cause your home to sit on the market
⚠️ Presentation, photos, and pricing matter more than they did a few years ago

The days of putting a sign in the yard and receiving multiple offers by the weekend are becoming less common.

My Take
This doesn't look like a housing crash. It looks more like a return to a healthier, more balanced market where buyers and sellers both need a strategy.

If you're thinking about buying or selling in the next 12–24 months, now is a good time to understand what these changing conditions mean for your financial plan.

πŸ“Are you seeing more "For Sale" signs in your neighborhood, or are homes still moving quickly where you live?

Michelle sends out a monthly newsletter that will help you keep a pulse on the market and if you are ready to buy or sell, reach out to her to start making a plan!

Business owners: Rejoice! Employees: Want to start a business?? Happy FRIYAY!
06/19/2026

Business owners: Rejoice! Employees: Want to start a business??

Happy FRIYAY!

We're midway through the year and that means it's the perfect time for a financial check-in. You still have time to chan...
06/18/2026

We're midway through the year and that means it's the perfect time for a financial check-in. You still have time to change courses, catch up, or get ahead. Here's what to review:

βœ… Is the year going as planned? Hahaha!! Of course not, does it ever?! Adjust your financial life, if life has changed.
βœ… Your budget: Compare what you planned to spend vs. what you spent.
βœ… Your emergency fund: Aim for 3–6 months of expenses. If you've dipped into it, how will you rebuild it?
βœ… Your retirement contributions: Can you increase it? Are you getting the full 401(k) match? Will you be able to max it out this year?
βœ… Your investment portfolio: Market shifts may have thrown off your asset allocation. A rebalance could be worth considering.

A mid-year check-in isn't meant to achieve flawless results, but rather to reflect how far you've come. I often meet with many of my past financial planning clients to check in once a year and the summer time is a great time to see where you stand. Let's make a plan!

Is your business your retirement plan? A recent SCORE study found that 34% of business owners have no retirement savings...
06/17/2026

Is your business your retirement plan?

A recent SCORE study found that 34% of business owners have no retirement savings outside of their business. If that hits close to home you're not alone, but it's worth taking a closer look at your long-term plan.

Relying solely on your business as a retirement strategy comes with real risk. Markets shift, industries change, and a sale doesn't always go as planned. Building retirement savings outside your business gives you options and additional security.

The good news? Business owners have access to some powerful tax-advantaged accounts, like SEP IRAs, SIMPLE IRAs, and Solo 401(k)s that can help close that gap.

If your business is your biggest asset but your only retirement plan, let's chat about building a strategy that works harder for your future.

This meme is funny because it feels true.The moment an investment becomes exciting enough to talk about at the barbecue,...
06/16/2026

This meme is funny because it feels true.

The moment an investment becomes exciting enough to talk about at the barbecue, many people want to bet big on it. Whether it's SpaceX, OpenAI, crypto, Nvidia, Tesla, or the next hot private company, the temptation is the same:

"What if I miss out?"

Here's the reality:

You don't need to make SpaceX 50% of your portfolio to benefit if it becomes the next great investment.

A better strategy:

βœ… Build a diversified portfolio first
βœ… Make sure retirement and emergency savings are on track
βœ… Limit speculative investments to a small percentage of your net worth (often 1-5%, depending on your situation)
βœ… Be mentally prepared to lose every dollar you invest in that position

That way, if SpaceX becomes a home run, you'll participate.

And if it doesn't?

Your financial future isn't riding on one company.

The biggest investing mistakes I've seen weren't caused by owning speculative investments.

They were caused by owning too much of one speculative investment.

It's okay to scratch the itch.

Just don't bet the farm.

$1,000 is being handed to you for your newborn. Here's What Parents Need to Know About "Trump Accounts" πŸ‘ΆπŸ’°The Trump acco...
06/15/2026

$1,000 is being handed to you for your newborn. Here's What Parents Need to Know About "Trump Accounts" πŸ‘ΆπŸ’°

The Trump accounts are now LIVE and you can file for yours! At https://www.trumpaccounts.gov you can either download the form to file or download the app.

How should you use this account?

1) Children born between January 1, 2025 and December 31, 2028 may be eligible for a $1,000 government contribution into a new investment account established in their name.

2) Family members and others can contribute additional money each year (subject to annual limits).

3) The money must be invested in broad U.S. stock market index funds.

4) In most cases, the funds can't be accessed until the child reaches adulthood.

And by the way, these accounts are very similar to 529s so take your $1,000, be grateful but you have other options to add to make a big impact in your child's financial life.

Time is one of the most powerful financial tools available. A $1,000 investment at birth has nearly two decades to grow before that child becomes an adult. Add regular contributions from parents, grandparents, or even employers, and the impact can be significant. (Even just $25 a month!!)

If you're expecting a child, recently had a baby, or have grandchildren born during the eligibility period, this is worth paying attention to.

The account itself won't guarantee financial success but it's a great head start!!

Everyone's life is so different. You don't know what's under the surface so stop comparing yourself to them!
06/13/2026

Everyone's life is so different. You don't know what's under the surface so stop comparing yourself to them!

I'm not spending $200 for a crappy printer when there is a perfectly fine one that I can use every day right here!
06/12/2026

I'm not spending $200 for a crappy printer when there is a perfectly fine one that I can use every day right here!

The Financial Ladder Nobody Talks About"Every time they reached the top rung and paused to catch their breath, a new run...
06/11/2026

The Financial Ladder Nobody Talks About

"Every time they reached the top rung and paused to catch their breath, a new rung appeared out of nowhere..."

That line perfectly describes what happens with money for so many people.

You work hard to get the promotion, then the bigger house seems necessary.

You pay off the car, then you want the nicer, newer one.

You finally reach six figures and everyone around you seems to be making more.

You hit your savings goal but to feel comfortable, you decide you need twice as much.

The ladder never ends and that's the problem.

Many people spend their entire lives climbing toward a number that keeps moving.

More income, stuff, status and more expectations.

But financial peace doesn't come from reaching the top rung because there is no top rung. It comes from deciding what is enough.

Enough income to support your family or savings to sleep well at night or freedom to spend time on what matters.

The wealthiest clients I know aren't always the ones with the most money. They're the ones who know when to stop chasing the next rung and enjoy the view from where they are.

Before you set your next financial goal, ask yourself:

Am I climbing toward something I truly want, or am I just climbing because the ladder is there?

Address

Clearwater, FL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

Telephone

+18135502133

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