10/30/2026
I’ve talked to business owners who can tell me exactly what it costs to make their product.
Materials, labor, packaging. They've got those numbers figured out.
Then I ask about rent. Or the software they use every day. Or the hours they spend keeping the business running.
Those costs tend to get left out of the conversation.
And that's where pricing gets tricky.
You can sell something for more than it costs to make and still not make enough money to keep the business going.
Your prices have to help pay for the whole business, not just the product.
And yes, that includes your time.
Cassmer Ward