Kenneth Soh GEFA

11/04/2025

Tariffs. Tensions. Market Swings.
With the latest downturn sparked by U.S. tariffs, the instinct to exit the market is real — especially for the risk-averse. But history proves: time in the market beats timing the market.

Here’s why staying invested matters — for everyone:

• Risk-Averse (Cautious Investor):
Your portfolio is built for stability. Defensive sectors, bonds, and dividend-paying stocks help cushion the ride. Don’t let short-term noise derail your long-term goals.

• Risk-Taker (Opportunity Seeker):
Volatility brings opportunity. Market dips may be the entry point to quality assets at a discount. Staying invested keeps you ready for the rebound.

Different risk profiles. Same truth:
Stay the course. Adjust your sails — don’t abandon the ship.

Speak to your advisor about how to adjust, not exit.

05/08/2024

It was only after the birth of my first born in 2020 that my whole worldview changed from me, myself to how can I secure the future for her?

One of the things I always say to her is that “It’s ok if you do not want to hold my hand one day, but Papa will always be here to hold yours”. What if Papa is not around anymore? Can Papa still “hold her hand”?

As parents, we would not be around indefinitely for the lives of our children and grandchildren, but we could definitely take steps to ensure that we could provide even when we are gone.

Take away the frills, frameworks and jibber-jabber, I set the foundation for them with 3 keys pillars:

1) High Life and CI/ECI Coverage - when they are young and very insurable.

2) Education Fund - to see them through lifelong learning and education costs.

3) A Lifetime Passive Income Stream - a provision for them even when we are not around as cost of living is always increasing.

As a parent to parents and parents-to-be, I understand the journey, and I would like to walk the path with you.

If these resonate with you, drop me a text or DM, let’s connect and have a chat over coffee with purely value sharing.

- Ken

23/07/2024

Thankful and blessed to be part of Great Eastern’s Achiever’s night where the best in the industry are recognised for their hard work and dedication! Here’s to many more to come. Thankful to my director and leaders Xavier Ang Roy Yong Ong Yi Hui Jovan on bringing me through this fulfilling and value-giving journey!

19/07/2024

Inflation is real. Due to it and rising costs of living, you would need holistic plan to ensure that your wealth grows above the inflation rate and generate you passive income. If this resonates with you, let’s have a chat!

Is $1 million enough for your retirement plans? Not forgetting cost of inflation. At 4% inflation per year for 20 years, it would only be worth less than $500,000 in today’s terms. Speak to a qualified wealth consultant to advise you on building a holistic portfolio on generating multiple streams of income that beats inflation to supplement your golden years.

17/07/2024

to Great Eastern Achievers Congress on 3 July 2024. Cheers to GE’s long lasting legacy and top performance in the industry to bring value to our clients. Many insightful sharing during the congress from different industries and looking forward to exciting times ahead.