28/11/2025
Newly Build Brand With YOY Growth Of 75,115% | Sales of $1.3 Millions YOD
𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗹𝗮𝗰𝗲: United Stats
𝗡𝗶𝗰𝗵𝗲: Baby Products
𝗦𝗮𝗹𝗲𝘀: $1,341,982
𝗦𝗞𝗨𝘀: 8
Net EBITDA: 22%
Fixing the Foundation First
Instead of throwing more ad spend into the system (which many sellers mistakenly do), we went back to the fundamentals:
Listing Retail Readiness Audit
Content inconsistencies
Weak product USP clarity
No review-building strategy
Suboptimal keyword placement
Most sellers think their conversion problem comes from PPC…
but 60% of conversion issues come from the listing itself.
Full-Funnel PPC + Continuous A/B Testing
Restructured the entire PPC into clean, purpose-based campaigns
Discovery campaigns
Profitable exact-match scaling
Middle-of-funnel retention
Auto campaigns refined weekly
Strong negative keyword filtering
Weekly A/B Testing
We tested small but high-impact elements:
Title formats
Image sequencing
Main image variations
Pricing adjustments
Placement strategy
Bid rules
Budget distribution timing
Most of these incremental tests gave compound ROI over months.
This brand wasn’t struggling with demand — it was struggling with scalability. They had traffic, they had spend, and they had a product people wanted… but growth was stuck. Most sellers assume this is a PPC bidding problem, but in reality, the root issue was poor retail readiness and an unstructured advertising system.
By Shahid Iqbal
