How we chose the name Atui
Atui Consulting Limited is named after the Tui bird because of its vibrant personality, spiritual connection and confident traits. The Tui is a national heritage bird – in Maori culture, the Tui bird is associated with life fulfillment, confidence, and spiritual harmony. They are said to be messengers of the Gods and believed to act as a medium to communicate with them i
n Maori beliefs. Tui are fascinating birds, who mainly eat nectar from flowers of native plants such as kōwhai, puriri, rewarewa, kahikatea, pohutukawa, rātā and flax, they also eat fruits and berries. Occasionally they will eat insects, too. Tui fiercely protect their feeding claim to particular trees and generally live in native forests. However, with the variety of NZ native trees being planted in domestic environments. Tui are present in many home gardens. They make a variety of different sounds to ward off trespassers who dare to encroach on their patch, to attract mates, and can also be trained to emanate humans. The colours of the Tui are beautiful, a mainly black torso, with iridescent green/blue around their head, and have pronounced white tuft balls on their chest. They are important pollinators of many native trees, and Atui idealizes them as being a pollinator to our people and their business.
