Counted Rachel Wilson

14/10/2026

Your business numbers tell a story. 📊 They can help you understand what’s going well, where things might need a bit of attention, and what’s happening behind the scenes. It’s all well and good having the numbers. but it's a different story trying to understand what they mean for you and your business.

And that’s where having someone, like us to talk it through with can make all the difference. It's what we love.

08/10/2026

30/09/2026

Yes business IS about numbers. But it's also about people. And we think that's worth making time for. That's why we make space for our team to just be people, every now and then, we put the laptops away and just enjoy each other's company.

https://www.counted.co.nz/blog/post/132419/more-than-work-why-we-make-time-for-our-team/

25/09/2026

A quick update for Xero users. New subscription pricing will apply from 1 October 2026. View the full details here: https://www.xero.com/nz/pricing-plans/update/

20/09/2026

17/09/2026

There are a few things in business where “she’ll be right” is a pretty fair approach.
The website needs a tiny update? She’ll be right. That Instagram post can wait until tomorrow? She’ll be right.

The pile of receipts sitting on the desk? …she’ll be right. 😬 for now.....

But when it comes to your accounting and tax, “she’ll be right” can sometimes come back to bite you. Knowing what’s going on with your numbers, keeping things up to date and getting help when you need it can save a whole lot of stress later. Because good accounting doesn't have to be scary or full of accountant-speak.

And sometimes, it’s just nice to know someone has got your back. 😊

15/09/2026

Xero has announced changes to its subscription pricing in New Zealand from 1 October 2026. Find out what’s changing and what it means for your business: https://www.xero.com/nz/pricing-plans/update/

09/09/2026

We received this lovely message from one of our clients.

“Many thanks to Counted for all the work you do. We are so grateful to have the professional support with our ‘new-ish’ business.”

Honestly, messages like this mean the world to us. ❤️

Starting a business can feel like you’re making it up as you go some days (we’ve all been there!). There’s a lot to think about, a lot to learn, and plenty of things that can feel a little overwhelming.

So knowing that we can take a bit of that weight off someone’s shoulders and give them the support they need? That’s exactly why we do what we do.

A big thank you to this lovely client for taking the time to send us such kind words. We’re super grateful to be part of your story and to be alongside you as your business grows. 🥰

03/09/2026

One of the best parts of running Counted is seeing how many small businesses quietly support each other. Referrals, recommendations, sharing a post, checking in after a tough week, those small actions make a big difference.

Small business isn’t just about numbers. It’s about people backing people.

27/08/2026

Short answer: no.

Whether it’s organising your receipts, recording your transactions, keeping track of invoices or simply knowing where everything is, there isn’t one right way to do it. You might use software, spreadsheets, folders, an app, or a combination of a few things.

The important thing is that it works for you and you actually use it.
A simple system you keep up with is much better than a fancy one that becomes another thing on your never-ending to-do list.

Do what works for you. 👍