22/07/2022
#8 WAYS TO GROW YOUR BUSINESS AND SALE YOUR BRAND #
Generating new business and growing your brand by growing your customer base is important to your business success. However, it can sometimes be very challenging. Alot is involved in growing your business and the Business Structuring. Brand awareness as important as the brand it'sself. Alot of people buy not because they like you but because of the brand you sale. How you represent it and how it appeals to their desires and wants.
Here are some practical tips and steps to help you grow your customer base and increase your brand awareness.
1. Get to know your customers
Understand your customer's needs and develop products and services that meet those needs. You can gain insight into your customers by personalising your services and encouraging them to provide you with feedback. Adopt a Feedback mechanism that works for you and like I said yesterday utilize the relationships you have with your customers very well.
2. Offer great customer service
Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great services you render and offer but they will also be more likely to refer other people to you. Stand out in your Customer Service Relation. Cut attention by all means and keep to it. Maintain a healthy Customer Service Culture. Be polite and Empathic. Respect your Customers wishes and privacy. Be highly professional.
3. Nurture existing customers and look for new opportunities.
Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.
At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing customers and finding new ones.
If you own or operate an Aboriginal business you can also promote your business by taking advantage of a free listing on the Aboriginal Business Directory Western Australia (ABDWA). An increasing number of State Government and private organisations are looking to work with Aboriginal businesses and use the directory to search for relevant suppliers.
4. Use social media
Social media is a powerful tool to promote your business to potential customers and gain valuable insight through ‘social listening’. Through social listening you can find out what customers are saying about you, gain insight into their behaviour, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customers.
5. Attend networking events
Invest time to build your networks – it’s not what you know but who you know.
Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.
6. Host events
Hosting your own event can be a great way to get to know your customers and build relationships. Invite some of your best existing customers and encourage them to bring their friends.
7. Give back to your community
Building brand awareness in your local community is a great way to attract new business. Consider sponsorship or participating in a community event to raise your business profile just like we have being doing for a couple of weeks now. The Business updates we do daily is to help neww businesses find lasting solutions to their struggles.
8. Measure what works and refine your approach as you go
You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Don’t be afraid to experiment. Refine your approach if something is not working and focus more time on the activities that achieve the best results for you and your brand.
We are Enonyi Business School and H and J Group, we are registered and can help you achieve success and find fulfilment in your Business, Career and job.
Dr. Nweli Ifeanyichukwu Hilary FCAI, FIMC, CMC, FISEN, FAIPA
Principal Partner H and J Group Limited
Lead Faculty Ebonyi Business School