We create permanent visual images for an exceptionally wide range of creative, technical and documentary purposes.We usually works to a brief set by the client or employer. Examples of image content include wedding, family and baby photographs, fashion, food, architecture, corporate photography, war zones and landscapes. Our work activity:
Work activities vary according to specialisation. However,
common activities ...
Working with clients to discuss the images they require and how they want to use them;
Seeking out appropriate photographic subjects and opportunities;
Carrying out research and preparation for a shoot;
Working in different locations and in different circumstances to get the right image;
Using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software;
Communicating with photographic subjects, putting them at ease, encouraging them and directing them;
Arranging still life objects, products, scenes, props and backgrounds;
Liaising with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directors;
Managing the processing and use of images, discussing technical problems, checking for quality and dealing with clients' concerns;
Preparing proofs for approval;
Compiling finished products for sale, such as albums and framed prints;
Understanding traditional film and digital photography and keeping up to date with industry trends, developments and new techniques;
Developing expertise with software to digitally enhance images by, for example, changing emphasis, cropping pictures, correcting minor faults, or moving objects around;
Managing the business aspects of the work, including administration, scheduling work, invoicing and basic accounting;
Developing a good portfolio, building a network of contacts and achieving a reputation for quality and reliability in order to secure future assignments;
Self-marketing by, for example, producing business cards, postcards and promotional materials, and creating and maintaining a website.
