The Financial Storyteller

The Financial Storyteller Your numbers tell a story, but you can write the next chapter.

I help growing and established businesses unlock the stories in their accounts, helping them make decisions with clarity and confidence, using facts instead of gut feel.

You wouldn't drive your car with a blindfold on. Because you wouldn't be able to see where you were going. That would be...
19/06/2026

You wouldn't drive your car with a blindfold on.

Because you wouldn't be able to see where you were going.

That would be crazy.

You'd probably crash.

Damage your car, or worse, yourself.

It would cost you money and cause you so much stress.

But that's exactly what you're doing if you're running your business without using your numbers.

You can't see where you're going.

You can't see where you've been.

You don't even know how you're going to deal with the next turn in the road.

When you use your numbers, you get rid of that blindfold.

Then you can steer in the direction you actually want to go, rather than just speeding along and hoping you won't crash.

How do you know that the decisions you're making are good decisions?Maybe you're like me and you like to sit on things f...
17/06/2026

How do you know that the decisions you're making are good decisions?

Maybe you're like me and you like to sit on things for a while.

Or maybe you're more impulsive and like to choose quickly and move forward.

Whatever your method, how do you know that's it's the right decision?

Do you use any resources to reinforce your choices?

Partner, colleagues, coaches, Google, AI? Most likely is one of these.

Your accounts? Thought not. 😂

Gut feel is amazing but it's risky.

But gut feel paired with evidence? Now that's powerful.

15/06/2026

Are you confident?

I had an amazing time at the Socially Shared Womens Business Support Network Conference on Friday.

The theme this year was confidence, but the choice of speakers surprised me.

They were ordinary women. But with extraordinary stories.

Women who've done amazing things and overcome significant challenges, and found confidence they didn't know they had.

We learned that confidence isn't a feeling, it is something that builds after you take action.

And we learned the kind of action that can get us closer to a feeling of confidence.

As someone who often projects confidence, but mostly doesn't feel it, this really hit home.

I was proud to be a sponsor and meet some amazing women there.

Well done to Karen Heap and her team for arranging such an amazing event. ❤️

How many spreadsheets are there in your organisation? How many of them do something that's already being done? I love a ...
12/06/2026

How many spreadsheets are there in your organisation?

How many of them do something that's already being done?

I love a good spreadsheet.

(Ask Matt if you don't believe me)

But what I hate is an unnecessary spreadsheet.

Analysing out a bunch of data. Amazing.

Recreating a report in Excel because you didn't get the info you needed. Not so amazing.

You might not even know it's happening.

If you've got a good team, you probably won't.

They'll just get on with it and get the job done.

But how many wasted hours go into doing something that your software should already be doing?

How many people are creating separate documents that do almost the same thing?

Duplication feels productive.

But it’s waste.

Wasted time.

Wasted energy.

Wasted expertise.

Because every extra spreadsheet is another version of the truth.

And the more versions you have, the harder it is to know what’s actually right.

A forecast can save your sanity.When you get bogged down in the details and everything seems like doom and gloom.When yo...
10/06/2026

A forecast can save your sanity.

When you get bogged down in the details and everything seems like doom and gloom.

When you keep playing with numbers on your calculator and holding figures in your head.

When you can’t see the wood for the trees because there are so many moving parts.

A forecast pulls it all together.

In neat, easy to understand boxes.

It cuts through the noise and shows you what you need to see.

Then you can make the decisions to move forward. Instead of staying stuck and scared that everything you’ve worked for has been ruined.

When the doom spiral starts, you need a number geek!

Are you a “numbers in your head” kinda person? Or formal and detailed?

Eeeeeee! It's this week! 🤩🤩🤩I'm far too excited for this. 😂Friday is the 8th Annual Conference for Socially Shared Women...
08/06/2026

Eeeeeee! It's this week! 🤩🤩🤩

I'm far too excited for this. 😂

Friday is the 8th Annual Conference for Socially Shared Womens Business Support Network.

The theme this year is 'Confidence' and I know that there are some amazing speakers lined up.

Ticket sales close tomorrow so if you want to be part of this, you need to be quick!

It's an amazing day full of inspiring women.

I'd love to see you there.

Link: https://sociallyshared.co.uk/events/ #!event/2026/6/12/socially-shared-8th-annual-women-in-business-conference

Use the code jenniesave50 to get £50 off the ticket price!

A goal without a plan is just a dream. Or something like that.I think there's some second part about action as well, but...
05/06/2026

A goal without a plan is just a dream.

Or something like that.

I think there's some second part about action as well, but that isn't what I want to post about so we can ignore that bit.

This time of year is all about dreams.

Sorry, goals.

Same thing though really, right?

And if you want to make your dreams come true, you need to know how to get there.

Which is great until you try and bring numbers into it.

Because numbers aren't your thing.

Doing stuff is your thing.

Motivating people.

Knowing your stuff inside out. 😎

Casting your unique brand of magic.

But not numbers. That's a massive ick.

You know that because you're all about the doing part, sometimes the planning bit gets lost, and you do a lot of learning as you go.

Which means you waste time and money firefighting.

So you know you need to take a breath and make a plan. With actual numbers. 🤮

You don't need to do it alone.

If you need a hand with writing your next chapter, The Financial Storyteller is here.

One afternoon. Me, you, hot beverages and lots of biscuits.

Maybe a spreadsheet or two. Obvs.

But afterwards?

You have a solid plan.

Numbers you believe in (and more importantly) understand.

And a friend for life.

Coz I'm awesome.

So you can go and do all the things you're amazing at, with more confidence and less risk.

Want to find out more? I'm here for you!

What's your dream for 2026? Mine is to take my kids abroad on holiday.

People think you have to be grey and boring and sensible to be an accountant.I must apologise. I didn't get that particu...
03/06/2026

People think you have to be grey and boring and sensible to be an accountant.

I must apologise. I didn't get that particular memo.

I prefer to use plain English to talk about accounts and actually break it down so people who hate/fear numbers can understand what I'm talking about.

I hate the veil of mystery and faux superiority that comes from some of the bigger, old school firms.

They may be epic at tax, but they're less epic at people.

So if you use one of those old school firms, and have all the tax stuff covered, but still have no insights into anything else your numbers can tell you, then I'm your gal.

I won't tread on your accountant's expensive brogues. They can keep all that stuff.

I'll stand by your side and we'll get to the clarity you need together.

No jargon. No "death by data".

Just collaboration, conversation and clarity.

And coffee. And maybe cookies. And definitely chocolate. Or cake. Or both.

Sorry... what were we saying? I'm suddenly starving!

Do you buck the stereotypes in your industry?

🤓

If we haven't met before, hi! I'm Jennie. I help growing and mature businesses get useful information out of their accounts, to support decision making and give clarity and confidence in where their business is right now, and how to get it to where they want it to be.

I'm also the lead singer in a band and I love puzzles. ❤️

Sometimes you do things that make you feel like a proper grown up...Last year I got a last minute invite to the annual ...
01/06/2026

Sometimes you do things that make you feel like a proper grown up...

Last year I got a last minute invite to the annual conference.

I was feeling uncharacteristically impulsive so I went along.

And I'm so glad I did.

I reconnected with so many amazing women I'd met over the last decade, and made some new contacts as well.

Great speakers. Great food. Great vibe.

So this year?

I'm a member and sponsor of the event.

Ikr? Who do I think I am? 😂😂

This year's theme is confidence, which really resonates with me because what I do with The Financial Storyteller is all about working with founders to feel more confident about the power their numbers hold.

So if you fancy a day out with some inspiring women on Friday 12th June, I'd love to see you there.

And I might have a cheeky discount code for you if you fancy joining. 😉

Check out all the amazing speakers and message me if you want the code ♥️

What if you could know your new project is going to work, before you do it?What if you could see what would happen if yo...
29/05/2026

What if you could know your new project is going to work, before you do it?

What if you could see what would happen if you changed something along the way?

Or if you hit a setback?

What if you were brave enough to explore the future if you decided to go big and it actually worked?

You'd move forward with confidence, that's what.

You'd be quicker. More assertive. More clear.

And you can get that clarity by using your numbers to back up your plan.

Me. You. Hot drinks. Biscuits. Half a day. All the clarity.

Fancy it?

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