The Financial Storyteller

The Financial Storyteller Your numbers tell a story, but you can write the next chapter.

I help growing and established businesses unlock the stories in their accounts, helping them make decisions with clarity and confidence, using facts instead of gut feel.

What if you could know your new project is going to work, before you do it?What if you could see what would happen if yo...
29/05/2026

What if you could know your new project is going to work, before you do it?

What if you could see what would happen if you changed something along the way?

Or if you hit a setback?

What if you were brave enough to explore the future if you decided to go big and it actually worked?

You'd move forward with confidence, that's what.

You'd be quicker. More assertive. More clear.

And you can get that clarity by using your numbers to back up your plan.

Me. You. Hot drinks. Biscuits. Half a day. All the clarity.

Fancy it?

If you're a number geek who is managing their own marketing, you need this in your life. I'm honoured to be one of the f...
27/05/2026

If you're a number geek who is managing their own marketing, you need this in your life.

I'm honoured to be one of the first recipients of this awesome book.

And I'm so proud of Kelli Doorne-Millott for literally writing the book on marketing for accountants.

Kelli and I have had many conversations where I've sulked and pouted and moaned and resisted because niching seems scary.

It's actually really annoying but she's right. It works.

I can't deny it.

I can (and will) still have the odd tantrum about it though.

If you want to become the obvious choice for your target market, you have to really understand what they need.

That's the hard bit, but it's with the effort.

Neesh will help you figure that out.

Have you got your niche sorted?

PS. I want to give her bonus points on the spelling.

Have a fantastic bank holiday, from   ๐ŸŒž๐Ÿ–
25/05/2026

Have a fantastic bank holiday, from ๐ŸŒž๐Ÿ–

What do you get if you cross an analytical brain with a creative brain?Me!Someone who doesn't really fit anywhere. And y...
22/05/2026

What do you get if you cross an analytical brain with a creative brain?

Me!

Someone who doesn't really fit anywhere.

And yet manages to fit in almost everywhere.

I'm an accountant but I'm not an accountant. Because some of that stuff is boring as.

I'm creative but I'm not a creative. But that gives me awesome problem solving skills.

I know the rules, but I also know how to create something useful within that.

I know the questions to ask to get round the hurdles you're trying to jump over.

And I know where the secrets hide in your numbers.

The secrets that will give you the insight you need to make better decisions in the future.

So yes I am a contradiction.

Clashing colours.

But sometimes that's exactly what's needed.

Stop! Maybe you don't need to add another code in Xero...Your chart of accounts is the backbone of your finance system. ...
20/05/2026

Stop! Maybe you don't need to add another code in Xero...

Your chart of accounts is the backbone of your finance system.

It's the list of categories you can choose when you're doing your bookkeeping.

And it's the framework that determines what your accounts look like.

Ideally it should be as simple as possible, to make the accounts easy to read.

If you need more detailed information, consider using tracking codes (or classes).

These are tags that allow you to chop your accounts up into mini reports for just those categories.

So you could have restricted vs unrestricted funds.

Budget holders.

Regions.

Specific projects.

All whilst still using the same list of codes.

Imagine a supermarket chain. They sell products in different categories across thousands of shops, but they won't show each one in their accounts.

They'll be able to tell you by product how many they've bought and sold, though.

Or how much profit each shop makes.

Because each one still has sales and costs in the same way.

They'll keep the financial reports clean and in the same structure, and have the detail saved in the background.

So before you add a new code, stop and think about whether it's the right way to get the data out of your system.

Or if you're just making it more complicated than it needs to be.

__________

In case we haven't met, I'm Jennie, The Financial Storyteller. I help you get clarity and guidance from your numbers, to drive your business forward.

Anyone else's camera roll look like this?!I love Vinted.It makes me happy inside that I can give old clothes a new lease...
18/05/2026

Anyone else's camera roll look like this?!

I love Vinted.

It makes me happy inside that I can give old clothes a new lease of life, and use the money I make to get new pre-loved items.

My kids are fully on board as well.

I'm constantly being asked if "we can list this". ๐Ÿ˜‚

There is a downside though.

My house looks like the back room of a charity shop most of the time.

And the people at the post office know me by name. ๐Ÿ˜‚๐Ÿ˜‚

I do feel slightly guilty about not using eBay any more. But Vinted found that point of difference.

Niche down to clothes only (even though they do more now).
Buyer pays postage.
No seller fees.

eBay eventually caught up, but it took too long.

Vinted understood what caused their customers pain, and leveled up so their systems were just easier that eBay.

No friction. Just simplicity.

Do you Vinted?

You need clarity to make good decisions.You can make all the decisions you like without it. But they might not be good o...
15/05/2026

You need clarity to make good decisions.

You can make all the decisions you like without it.

But they might not be good ones. And you won't find out they're not, until you've paid for it the hard way.

Clarity means you'll know what's good, because you'll have evidence to back it up.

You'll have looked at the options and selected what makes the most sense.

And you'll be able to monitor the outcomes and tweak the plan to keep it on track.

So what do you need to get clarity on?

You donโ€™t need another spreadsheet.You need someone to sit next to you (virtually), look at the numbers with you, and sa...
13/05/2026

You donโ€™t need another spreadsheet.

You need someone to sit next to you (virtually), look at the numbers with you, and say:

โ€œHereโ€™s what this actually means for your business.โ€

Thatโ€™s what a Number Clarity Session is.

It isn't about tax.

It isn't about bookkeeping.

It is about giving you the confidence to make decisions without second guessing yourself.

You bring the questions.

I bring 20+ years of experience, a fresh pair of eyes, and a bit of magic.

We pull apart your plan (in a good way), spot the stuff that could trip you up and build a roadmap that actually works.

Clarity. Confidence. Calm.

Want in?

Slide into my DMs and letโ€™s get it booked.

How do you know that the decisions you're making are good decisions?Maybe you're like me and you like to sit on things f...
11/05/2026

How do you know that the decisions you're making are good decisions?

Maybe you're like me and you like to sit on things for a while.

Or maybe you're more impulsive and like to choose quickly and move forward.

Whatever your method, how do you know that's it's the right decision?

Do you use any resources to reinforce your choices?

Partner, colleagues, coaches, Google, AI? Most likely is one of these.

Your accounts? Thought not. ๐Ÿ˜‚

Gut feel is amazing but it's risky.

I love those moments. The "that's a good point" moments. The "I didn't know we could do that" moments. The "that will de...
08/05/2026

I love those moments.

The "that's a good point" moments.

The "I didn't know we could do that" moments.

The "that will definitely help me stay on track" moments.

Clarity.

Confidence.

Decision making backed with solid evidence.

It might be exactly what you need.

What are the moments that light you up in your work?

Decision-making backed with solid evidence.

Want my vital statistics? ๐Ÿ‘€Forty-plus years on this planet.Twenty-something years in Accountancy. Ten years studying to ...
06/05/2026

Want my vital statistics? ๐Ÿ‘€

Forty-plus years on this planet.

Twenty-something years in Accountancy.

Ten years studying to get qualified.

Twenty plus different industries.

Two brains.

Four hours.

ยฃ899.

All the clarity. All the confidence.

It's not just a few spreadsheets and a couple of numbers.

It's the content of my crazy brain and the ridiculous variety of experience I bring with me.

What are your numbers?

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Solihull

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