14/10/2026
A £500 monthly customer leaves. How much did your business lose?
If they would have stayed for another four years, that’s **£24,000 in potential future sales**. Lose ten customers the same way, and the figure becomes £240,000.
Those sales aren’t guaranteed, and sales aren’t profit. But it’s a useful question to ask before putting more money into finding new customers: **what are you doing to keep the good ones you already have?**
Slow replies, missed follow-ups and a drop in service can cost more than they appear to.
What’s one thing your business does to give customers a reason to stay?