13/03/2024
I’ve booked to attend this event in Crawley 20/03 and thought I’d share it in case it’s useful for anyone else.
Welcome to Grow Digital West Sussex 🚀
Carefully curated workshops, networking and 121 mentoring to support Your Business on all things digital.
Enabling you to fast-track your digital capabilities, connect with experts and receive fully-funded support and mentoring.
Places are limited so reserve your spot now!
🎤 Expert-led Workshops
💪 Business Support
🎯 121 Mentoring
🥗 Breakfast, Lunch, Refreshments
👋 Informal Networking
Come to expand your knowledge and grow your business!
What you'll gain
Each day will focus on core business themes:
👉 Make Money
👉 Reduce Costs
👉 Save Time
👉 Be Visible
8 hours of 1-1 Digital Mentoring
By attending one of the workshops you will get the opportunity to apply for 8 hours of 1-1 digital mentoring with one of our Digital Experts. This could be focused on anything from Marketing, Branding, Sales, Finance, Productivity to Cybersecurity. The mentoing will support you take your business to the next level using digital tools.
Agenda
You can pick and chose what you want to dip into on the day. If you need time-out to catch up on emails or make a few calls, we've got you covered with dedicated "break-out spaces".
🥐 0930 - 1000: Registration & Breakfast
💡 1000 - 1100: Workshop 1
☕️ 1100 - 1115: Break
💡 1115 - 1215: Workshop 2
🎯 1215 - 1230: How to access business support & mentoring
🥗 1230 - 1330: Lunch & Networking
💡 1330 - 1430: Workshop 3
☕️ 1430 - 1445: Break
💡 1445 - 1545: Workshop 4
🍷 1545 - 1630: Close with a quick drink and networking
Workshops Overview
💰 Get Paid Faster
When: 1000 -1100
Speaker: Beth Jackson, 2 Sisters Accounting
Summary: This comprehensive workshop, led by Beth Jackson from 2 Sisters Accounting, focuses on using accountancy software and digital tools to streamline accounting processes, enhance payment systems, and manage cash flow more efficiently. Ideal for small to medium-sized enterprises (SMEs) looking to get paid faster and improve their financial health.
Key takeaways:
1. Embrace Automation in Accounting: Implementing advanced accountancy software automates critical tasks like invoicing, payroll, and financial reporting, significantly reducing manual workload and the potential for errors.
2. Innovate with Online Payment Systems: Utilize modern payment platforms to ensure faster and more secure transactions. Understanding how to integrate these systems into business models effectively can enhance customer experience and expedite payments.
3. Effective Cash Flow Management with Digital Tools:Leveraging digital tools for monitoring and managing cash flow is crucial. Tools that offer features like financial dashboards, predictive analysis, and low cash reserve alerts can greatly aid in making informed financial decisions.
📩 Be Visible & ROAR Louder: Crafting a Strategic Presence with Paid Advertising and Email Marketing
When: 1115 - 1215
Speaker: Louise Stevenson, Tiger Marketing
Summary: Presented by Louise Stevenson from Tiger Marketing, this session is an in-depth exploration of creating an expansive digital presence through a combination of email marketing, Google Ads & Social Media advertising, and more. It's designed for those small businesses looking to effectively blend and harness the power of utilising these digital channels to fuel growth.
Key takeaways:
1. Comprehensive Email Marketing Skills: Learn the critical aspects of email marketing, from list building to creating compelling content and utilizing data for optimization.
2. Integrated Digital Marketing Expertise: Understand how to blend various digital marketing channels to create a unified strategy that aligns with business goals and effectively reaches the target audience.
3. Data-Driven Decision Making: Gain proficiency in using analytics to measure the success of digital campaigns across platforms, enabling data-informed adjustments for better results.
🎥 Cost-Effective Strategies in Powerful Video Content Creation
When: 1330 - 1430
Speaker: Nathan Wilkins, Igloo Media
Summary: This session focuses on how small businesses can leverage the power of video content as a tool for brand communication whilst keeping costs low. Participants will gain valuable insights into creating impactful video content without overspending.
Key takeaways:
1. Cost-Benefit Analysis of Video vs. Text: Explore how video can be a more cost-effective medium than text for conveying complex messages, considering the long-term engagement and retention benefits against production costs.
2. Budget-Friendly Brand Personalization:Learn strategies to showcase your brand's personality through video content on a budget, utilising creative approaches to make a strong impression without high expenses.
3. Economical Storytelling Techniques: Discover how to craft engaging narratives in video content using cost-effective storytelling techniques, maximizing audience impact while minimising production costs.
🔗 Connect to Convert: using LinkedIn to Unlock Business Growth
When: 1445 - 1545
Speaker: Nicola Carver, Go Get Digital
Summary: This session, led by Nicola Carver from Go Get Social, is tailored for professionals and businesses aiming to leverage LinkedIn for growth and networking. It offers practical advice and strategies for using LinkedIn effectively to drive business expansion and create meaningful professional connections.
Key takeaways:
1. Optimising LinkedIn Profiles:Techniques for crafting a LinkedIn profile that accurately represents your business and its key players, enhancing credibility and appeal to potential clients and partners.
2. Effective B2B Marketing Strategies: Learning how to utilize LinkedIn for B2B marketing, including creating content that resonates with the target audience and tactics for increasing industry visibility.
3. Lead Generation Techniques: Insights into advanced LinkedIn features for lead generation, including targeted search filters, participating in relevant groups, and leveraging LinkedIn ads.
Don't miss this full day of in-person workshops helping your business to Make Money, Reduce Costs, Save Time & Be More Visible!
