23/06/2026
Profitable businesses go bust every day.
Not because they're bad at what they do. Because they ran out of cash.
Profit is an opinion. Cash is a fact.
Your P&L might look great. But if your clients pay late, your VAT bill lands in the same week as payroll, and you've just invested in new equipment — your bank account doesn't care what your profit margin is.
The businesses that survive long-term obsess over cash flow, not just revenue.
Are you watching both?
