04/06/2026
Are Your Retail Clients Pricing Products For Profit?
Retail pricing is not simply choosing a number and hoping it works.
For retail and wholesale clients, pricing decisions directly affect gross profit, cash flow and ultimately net profit.
Many businesses have a mix of:
⭐ Star products — high volume, high margins
💰 Cash cows — high volume, low margins
⚠️ Problem lines — low volume, higher margins
❌ Disasters — low volume, low margins
Understanding product mix, markups, pricing structures and gross profit calculations can help businesses make better decisions.
This creates an important opportunity for accountants and bookkeepers.
By assisting clients with pricing analysis, overhead allocation, labour cost calculations and profitability targets, firms can deliver advisory services that go well beyond compliance.
A simple question worth asking clients:
Do you know which products are actually generating your profit?