27/05/2026
The 3 things lenders notice in the first 5 minutes.
After 15 years in SME credit, one thing became very clear — lenders often form an early view of an application very quickly.
Not because they’re looking for reasons to decline it, but because certain patterns can indicate strength, risk or pressure within a business.
Three things usually stand out early:
1️⃣ Cash flow conduct
Are accounts being managed well?
Missed repayments, over-limit positions and constant pressure on working capital are often early warning signs.
2️⃣ Clarity of purpose
Can the business clearly explain why the funding is needed and how it supports the business moving forward?
Growth and expansion funding are viewed very differently to finance needed simply to “catch up.”
3️⃣ The story behind the numbers (Yes, it matters!)
This part matters more than many people realise.
Providing financials without explaining the “how” and “why” gives very little context.
Lenders want to understand:
• industry conditions
• one-off events
• growth opportunities
• seasonality
• future pipeline
• and the strategy behind the business
The numbers matter.
But understanding the business behind those numbers matters just as much.
Often the difference between a difficult application and a strong one comes down to preparation, context and communication.